Articles in motive
Alex Johnson reports - A couple of weeks ago I took part in Power to the Pixel, a three day Digital Distribution & Film Innovation Forum in London. I gave a 15 minute presentation on the following issues: As technology shifts, audiences are evolving at a startling rate. Who are they, where are they, and what are they doing? How does the media producer keep up with and define …
By Alex Johnson - ‘What’s in a name? That which we call a rose / By any other name would smell as sweet.’ wrote the Bard in perhaps one of the earliest statements about branding. But would it? The answer is yes. And no.
‘Here Juliet tells Romeo that a name is an artificial and meaningless convention, and that she loves the person who is called “Montague”, not the Montague …
“What is a blog? Why do we blog? We blog to…exist.” stated protagonist Dylan in the opening of Quarterlife. While many would –if uncomfortably- embrace this statement (Technorati indexes 112 million blogs, with 120 thousand new ones appearing each day) just as many would, and do, feel confused by it. Issues of online identity are far and wide, and becoming more pressing.
From SNL skits on MySpace …
