Articles in pollinate
Scott Kirsner sent over a couple of links and resources for those wishing to build audiences.
NEW WIKI
Scott has just put up a wiki with some content from the book FANS, FRIENDS AND FOLLOWERS which we covered a few weeks back on TCIBR. The wiki contains useful tools for marketing, outreach, promotion, and commerce. http://powertools.wikispaces.com So make sure to stop by and add to this new growing resource wiki. …
Lisa Salem reports – All systems are a balance between order and chaos – natural systems especially. Communities are systems. Audiences built on the web are communities. Understanding the natural laws of community will greatly enhance the potential of how big your audience-community can be and what it can do. It will also help you in thinking of ways to crack the dilemma of how to monetize that system and …
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Lisa Salem reports –
ENDING THIS YEAR WITH A REMINDER OR A PRIMER – WHICHEVER THIS MAY BE FOR YOU…
“The number one threat to a filmmaker nowadays is not piracy, it’s obscurity.” (Matt Hanson at Power To The Pixel 2007, re-quoting from Tim O’Reilly).
I want to end the year by going a little retro, so in a kind of year-end look-back-as-a-means-to-moving-forward, I’m posting these three videos from Power To The Pixel …
Lisa Salem reports -
Interesting post over at Chris Anderson’s Long Tail blog about how your project can still be a raging success when only 1 – 0.1% of your audience participate in your content in the way you’ve set out for them to – because the number of people the internet makes potentially accessible is so vast. He cites Wikipedia and You Tube as good examples of this – the …
Lisa Salem reports – At Power to the Pixel, I asked Arin Crumley and M Dot Strange the same three questions:
How do you see your relationship with your audience?
How do you integrate your audience into your lifestyle?
How do you compartmentalize your audience community into the big picture of what you’re doing?
I was curious to see how they were going to interpret them.
Arin’s answers turned into a 90 minute thought-trail (I’d …
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Lisa Salem reports – This is the first in a series of posts out of Power to the Pixel 2008 – which was a pretty mind-blowing experience for me. M dot Strange was the first person I interviewed and he quickly got me questioning some of my assumptions about whether or not you get to choose your core audience, or whether it’s actually them who choose you:
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By Lisa SalemThis is the second of four posts covering the film BLACK GOLD – a social-issue driven documentary co-produced/directed by brothers Marc and Nick Francis. The film joins the dots between coffee consumption in the west and coffee production in developing countries.
As I said last week, BLACK GOLD is remarkable because of the tangible social impact it has had on the issues it covers and because audiences rallied around …
Pollinate is a new addition to the Workbook Project network. Its focus is on all things related to audience. In an extensive four part series Lisa Salem looks at how Mark Francis’ feature doc BLACK GOLD reached global audiences.
By Lisa Salem – The irony is that these multiple posts have come about as a result of what was originally intended to be a short phone conversation with filmmaker Marc Francis …
Lisa Salem reports – When David Hastings’ play ONE SMALL STEP was taken up to the Assembly Rooms at the Edinburgh Festival this month – the festival’s most respected venue – the outlook was quite pragmatic: take the show up there, expect a financial loss but gather thy reviews and hope they harvest into eyeballs and cash in the form of a UK tour of the play over the …
Channel 4 in the UK is running a project called ‘Osama Loves’ as part of its Islam Season. The project is currently in blog form and will be made into an hour-long film aired on the channel sometime in September.
Farrah and Masood are in the last week of their journey across the world – attempting to find 500 ‘Osamas’ in 50 days to ask each one of them, “What do …
Till now, as independent filmmakers (especially of non-fiction), there have always been gatekeepers between us and our audience. In the UK, they’ve been the primary broadcasting channels. For anything we made to have stood a chance of getting any decent kind of viewership – in essence, to have had any voice at all – a handful of commissioning editors and the whims of their tastes (or the format du jour …
