DIY DAYS is coming to NYC
Wed, 10/03/10 – 6:23 | No Comment

On Saturday April 3rd, the WorkBook Project and the New School present DIY DAYS NYC. This marks the first time that the roving conference for creators will make a stop in NYC. The day will consist of talks, presentations, workshops and a special section called Incubator that matches two media startups with a think tank of experts.

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For the last 3 1/2 years the WorkBook Project …

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focuses on how tech impacts storytelling. A collision of gaming, music, film, and technology

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tracks the trends that are impacting media behavior. From online to mobile to tv to street culture – motive is there.

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a group blog centered on all things DIY. Featuring a host of projects in various phases from script to screen.

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looks at ways to build, engage and maintain an audience. Interviews, audience building tools and how-to’s.

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TCIBR podcast – Brian Clark of GMD studios
Wednesday, 13 Aug, 2008 – 7:41 | No Comment
TCIBR podcast – Brian Clark of GMD studios

This edition of TCIBR is brought to you by IndieFlix – Brian Clark joins us for a discussion about filmmaking, audiences, breaking the rules and the value of going DIY. Founder of GMD studios and co-founder of indieWire, Brian has been at the forefront of the independent film scene for well over a decade. GMD studios has created digital experiments, campaigns and games that flow seamlessly between the …

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DIY DAYS – the Realities of DIY – panel video
Tuesday, 29 Jul, 2008 – 8:09 | One Comment
DIY DAYS – the Realities of DIY – panel video

Over the next few days we’ll be posting various videos from the DIY DAYS LA event. The day consisted of a number of keynotes (Robert Greenwald, Marshall Herskovitz), panels (Tommy Pallotta, Femke Wolting, Alex Johnson, Micki Krimmel, Mark Stolaroff, Ondi Timoner, Hunter Weeks, Saskia Wilson-Brown), case studies (M dot Strange, Arin Crumley, Lance Weiler), a series of special video presentations (Matt Hanson, Brett Gaylor, Brian Chirls, Christy Dena, Timo Vuorensola) …

TCIBR podcast – Inventing the Movies
Monday, 21 Jul, 2008 – 7:55 | One Comment
TCIBR podcast – Inventing the Movies

This edition of TCIBR is brought to you by IndieFlix and Breakthrough Distribution – Inventing the Movies is a new book by Scott Kirsner that details Hollywood’s epic battle between innovation and the status quo. Scott joins us for a discussion about cinema’s past, present and future. Of particular note for filmmakers is a discussion around the pull economy / attention economy and how building and maintaining audiences is going …

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POV The Value of Cross-Media Storytelling
Tuesday, 29 Apr, 2008 – 15:53 | One Comment
POV The Value of Cross-Media Storytelling

I’ve just return from Hot Docs where I participated in a panel of judges for the newly formed Convergence Lab. Created by DocAgora, the lab focuses on a number of projects. The lab brings together producers, filmmakers and interactive designers in an effort to develop cross-media strategies for their projects.
Cross-media (the telling of stories across multiple mediums, devices and platforms) is a topic that we discuss often – an exciting …

POV: Re-Thinking Your Editing Wokflow
Friday, 11 Apr, 2008 – 9:00 | 2 Comments
POV: Re-Thinking Your Editing Wokflow

We’re pleased to welcome another contributor to the project – Mike Ambs. I had the pleasure of meeting Mike at SXSW last month and he along with Amanda Walker have created an interesting new project called Pedal. In his first post Mike shares some insight into the post production process and how various web 2.0 techniques can be applied with interesting results.
By Mike Ambs:: I should be upfront in saying …

BTS: Stop Motion on a Budget, Redux – part 3
Tuesday, 8 Apr, 2008 – 11:17 | No Comment
BTS: Stop Motion on a Budget, Redux – part 3

by Marc Lougee
:: Mini Cameras: Small, like Diamonds There’s much talk on and offline concerning the advent of mini camera’s used in stop motion animation, specifically when used in tandem with DSLR’s. Some folks love’em, some hate’em, but either way, they keep proving themselves useful, relatively inexpensive and hard to boot when faced with the alternative of shooting all day only to find yourself facing a re-shoot for …

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ONE FROM THE ARCHIVE: “Lessons in DIY”
Monday, 31 Mar, 2008 – 12:19 | No Comment
ONE FROM THE ARCHIVE: “Lessons in DIY”

The following was originally published in Filmmaker Magazine. I thought it was appropriate to re-post since the FHTA submission period is coming to a close not to mention numerous filmmakers have been asking for info on ways to spread the word about their work. This article was one of a four part series entitled “Lessons in DIY.” Make sure to read the article it covers three other interesting projects that …

HOARDABILITY: nerds, friendfeeds, funds, IM, widgets
Wednesday, 26 Mar, 2008 – 7:48 | One Comment
HOARDABILITY: nerds, friendfeeds, funds, IM, widgets

:: PROJECT -Nerdcore Rising is a fun glimpse into the world of the nerd hi-hop movement. Negin Farsad’s doc follows the trials and tribulations of MC Frontalot as he embarks on his first national tour; complete with strange opening acts, missing gear, and a single groupie that follows them from the Florida panhandle to New Orleans.
WHY: An entertaining look at a subculture that has legions of dedicated fans. What’s …

VIDEO: Creating storyworlds
Sunday, 16 Mar, 2008 – 10:25 | No Comment
VIDEO: Creating storyworlds

In this special video podcast Christy Dena interviews workbook project founder Lance Weiler. Dena, a cross-media entertainment strategist, mentor, designer, writer and PhD researcher conducted the interview for her universe creation podcast. Here’s what Dena had to say about the interview.
Filmmaker Lance Weiler is the special guest on this first video podcast at UC101. Weiler talks about the unique ways he has experimented with extending the storyworld of his …

POV: Distribution Value Added
Thursday, 13 Mar, 2008 – 1:23 | No Comment
POV: Distribution Value Added

For anyone who isn’t reading Brian Chirls’ blog you are missing out on a valuable resource. He’s a self professed Indie Nerd Filmmaker (Director, Distributor, Technologist) with a unique perspective on the emerging digital DIY movement. In addition to contributing to the Workbook Project he is also the Head of Theatrical for From Here to Awesome.
by Brian Chirls – Here at SXSW, I’ve met a number of cool, smart, ambitious …

VIDEO: Power to the Pixel
Tuesday, 11 Mar, 2008 – 11:50 | No Comment
VIDEO: Power to the Pixel

Power to the Pixel is a conference that focuses on funding, producing and distributing films in the digital age. The next edition of PTTP will be held in Paris this coming June. Liz Rosenthal the founder of PTTP was kind of enough to share the following video. Please feel free to embed and spread.

The final Power to the Pixel session brings together five pioneering filmmakers who are reinventing the …

BTS: Stop Motion on a Budget, Redux – part 2
Wednesday, 5 Mar, 2008 – 6:46 | 3 Comments
BTS: Stop Motion on a Budget, Redux – part 2

by Marc Lougee
:: Digital Image Capture and why we went there
From the outset, I wanted to shoot the film utilizing a high resolution source. My experience with digital capture for animation started while Animation Director on MTV’s Celebrity Deathmatch in New York, where we had used three-chip cameras built for medical operating theatres. The image resolution & color was great for standard definition television, but held no promise of …

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tools: Live Broadcasting Feature Wars
Wednesday, 20 Feb, 2008 – 7:12 | One Comment
tools: Live Broadcasting Feature Wars

Kfir Pravda reports – With the entrance of Yahoo! to live broadcasting field, and rumors about Ustream / Microsoft flirt , live Internet broadcasting is back in the headlines. There are many players in this market, some doing better than others. Technology is not a major differentiator, however competitors vary in feature set. Let’s see who is doing what.
I focused on main and interesting players today – Ustream, …

BTS: Stop Motion on a Budget, Redux – part 1
Wednesday, 13 Feb, 2008 – 5:09 | No Comment

by Marc Lougee – In April 2007, I dropped a little article here on the workbookproject.com laying out a very basic DSLR/ shooting system that I had assembled for production of the stop motion animated short film, Ray Harryhausen Presents: The Pit and the Pendulum. Using Digital Single Lens Reflex Camera’s in place of traditional film camera’s we’d found a high quality, cost effective digital alternative to 35mm film.
So, in …

POV: A discovery stream for film
Thursday, 7 Feb, 2008 – 2:14 | No Comment

Recently, I’ve found myself a bit obsessed with the concept of lifestreams. Granted the concept has been around for awhile but what I’ve found most interesting is how a lifestream could be applied to the discovery and promotion of films.
The term Lifestream is associated with creating a digital timeline of your life. They usually include blog entries that you’ve written, photos you’ve taken, text messages you’ve sent or received, bookmarks …

INTERVIEW – Brian Chirls a look at building audiences
Saturday, 2 Feb, 2008 – 0:42 | One Comment

Scott Kirsner of CinemaTech talks with Brian Chirls (filmmaker, technologist, self-distribution pioneer and workbook project contributor) about building audiences and harnessing the power of the internet.
Scott writes “Last Wednesday, I had a chance to sit down for a few minutes with Brian Chirls, the tech guru who helped Arin Crumley and Susan Buice build an audience for ‘Four Eyed Monsters.’ More recently, he has been working with John Sayles on …

DIY list #8
Monday, 28 Jan, 2008 – 19:43 | No Comment

* WEB SERIES
Joe Swanberg and Ronald Bronstein have a new web series entitled Butterknife. The series is a comedic Phillip Marlow-sque detective yarn which features real life husband and wife, Ronald and Mary Bronstein. The official site states “Each episode contrasts the unusual, hysterical and tense interactions of P.I. work with a disarming look at a married couple working on a healthy relationship.”

WHY:Joe’s done some interesting work for Nerve.com …

Warm welcome to a new contributor – Kfir Pravda
Tuesday, 15 Jan, 2008 – 15:27 | One Comment

I’m pleased to introduce a new contributor to the Workbook Project. Kfir Pravda is a marketer, content creator and blogger. His blog “Media, Technology and Rebel Filmmaking” is read and quoted by investors, venture capitalists, CEOs of technology companies, content creators and bloggers.
Kfir reports – In the past things were clear – broadcast television required a specific level of production. Lighting, sound, camera quality – all were parts of …

POV: The States of Open Content
Saturday, 5 Jan, 2008 – 1:17 | One Comment

Content is going to become even more open in 2008… With the change in the media climate and distribution experiments such as Radiohead’s In Rainbows (in music), and Four Eyed Monsters (in film) which have open qualities (temporarily available to watch or listen/download for free, for example) but are not necessarily truly open content, it is getting harder to tell what you can and cannot officially do with your media.
These …

TCIBR Podcast – A LOOK AT 2007 part 1
Thursday, 3 Jan, 2008 – 3:21 | No Comment

This edition of TCIBR is brought to you by IndieFlix and Breakthrough Distribution – Over the holiday break we recorded two editions of TCIBR that looked back on 2007 and forward to 2008. In part one we take a look at the year in digital entertainment. Our guests include Scott Kirsner of CinemaTech and Woody Benson, general partner of Prism Venture Works.

To listen NOW click the play …

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INTERVIEW – Tim Partridge and the future of 3-D
Monday, 24 Dec, 2007 – 16:02 | No Comment

Scott Kirsner of CinemaTech sits down with Dolby EVP Tim Partridge as he lays out his vision for how digital 3-D moviemaking will take over the world.
Partridge says that in the early days of Dolby’s audio noise reduction (and later, Dolby’s digital sound), industry insiders predicted that the new technology would only be used for big action pictures. These days, 3-D is regarded as something for action pictures and cartoons, …

How to: Making a craZy 3d animated video in less than 2 weeks
Thursday, 13 Dec, 2007 – 5:00 | No Comment

M dot Strange reports – So I was lucky enough to be summoned to make an animated music video for one of my favorite bands “Mindless Self Indulgence” I used Cinema 4d 9.1 w/Cactus Dans tools, and After Effects 6.5.
I thought I would out together a little thang documenting my work on the Mindless Self Indulgence music video “Animal” There’s a ton of music video making-of’s out there but since …

TCIBR Podcast – Aaron Lubin
Tuesday, 11 Dec, 2007 – 9:49 | No Comment

This edition of TCIBR is brought to you by IndieFlix and Breakthrough Distribution – Our guest today is Aaron Lubin, an accomplished producer and partner in Wild Ocean Films. Lubin works closely with Edward Burns having produced 5 films with Burns since 2001’s “Sidewalks of New York.” In our conversation Lubin shares the results of their recent exclusive rollout via iTunes and why they decided to bypass a theatrical …

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State of the Industry
Thursday, 6 Dec, 2007 – 0:39 | No Comment

One of the goals of the Workbook, is to create a “social open source” project that encourages content creators to share information with one another. Yesterday we held the first in a series of discussions around the current state of the industry. A group of filmmakers came together at the IFP’s NYC offices for some food and conversation.
Participants included: Josh Zeman, Zachary Mortensen, Esther Robinson, Doug Block, Ry Russo …

NEW: Case Study
Saturday, 24 Nov, 2007 – 6:25 | No Comment

The new Case Study section of the Workbook, will focus on projects in development, production and distribution. The first case study details the Head Trauma cinema ARG (alternate reality game) which not only promoted the movie’s DVD and VOD release but also became its own revenue stream.
Like everything else associated with the Workbook the Case Study section is an experiment, so if you have questions, suggestions or know of …

TECH: No More Flash Movie Websites
Friday, 16 Nov, 2007 – 3:52 | 4 Comments

We are pleased to welcome Brian Chirls to the Workbook Project. Brian is a filmmaker and technologist living in NYC. From time to time he will be contributing his thoughts on tech and filmmaking. This week he sets his sights on site design and flash. —
More and more frequently, filmmakers ask me for feedback on their film websites, and I keep seeing the same thing: heavy, multimedia sites built …