By Haley Moore, May 2nd, 2012

With the focus of SXSW Interactive leaning toward funding and startups this year, I discovered something of a countertheme – new interest in things that celebrate an “artisanal quality” that connects you to the creator of a work.

In that spirit, I was lucky enough to get my hands dirty (literally) in a workshop for Reboot Stories‘ new project Wish for the Future.

The project, run by Janine Saunders and Workbook Project founder Lance Weiler, seeks to put people with big ideas for a better future (especially kids) in touch with people who can prototype their ideas.

What we saw at SXSW was a microcosm of the project, with the attendees breaking off to brainstorm, gather input from the group, and build a physical representation of an invention out of play-doh (which, in our case, ended up being a network of remote medical care technologies).

The experience was frantic and enjoyable, and allowed us to get to know fellow attendees in a way that was unlike the usual networking exercises of a conference. It was a chance for us to get away from prepared pitches and talks for a short time.

Our contributions, along with the ones submitted at the project’s site, will be used to create a time capstule of futurism in the year 2012.

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Haley Moore is a newspaper reporter, artist, and playwright based in north Texas. She has worked on several indie, fan and commercial Alternate Reality Games.

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By Haley Moore, May 1st, 2012

Welcome to Transmedia Talk, a new podcast covering all things Story. Transmedia Talk is co-hosted by Nick Braccia, Dee Cook, Robert Pratten and Haley Moore and looks to shed light on the topic of transmedia storytelling with commentary, interviews and tips on how storytelling is moving into the 21st century.

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Hosts
Robert Pratten from Transmedia Storyteller Ltd @robpratten

Dee Cook from Dog Tale Media @addlepated

Haley Moore @toenolla

Special Guest
Rhodri ap Dyfrig, PHD student at Aberystwyth University, studying online communities and bilingualism.

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Posted in Transmedia Talk audience-building community podcast social media

Haley Moore is a newspaper reporter, artist, and playwright based in north Texas. She has worked on several indie, fan and commercial Alternate Reality Games.

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By Haley Moore, April 28th, 2012

The spotlight was on startups at SXSW Interactive this year, but over at the conference’s first CraftCamp in Palm Park, we got to talk about a different kind of small business: artisan-driven commerce.

I wish I’d had the chance to spend more time at CraftCamp this time around, because one of the most interesting panels of the conference was there.  The talk, driven by Tara Gentile and Adam King, was a crash course in premium pricing.

Most artisans think of premium pricing and high end artifacture as something from a different world, even if the work they produce is high quality.  According to King, the key to bridging that gap is to listen to and watch high end consumers – find out what they value and how they make decisions.  He said that most high end consumers make purchasing decisions differently than the people who make the things they buy.

Gentile said that artists should focus on creating their best work and pricing it accordingly, rather than pricing to meet a given market price.

The message resonated not just because of the promise of profit, but because in a time when artists have to compete with factories, sometimes even on their own turf, the high end may be the only place where we can realistically thrive.

The event also featured a crafting table sponsored by Spoonflower, an online fabric printing shop that is arguably the nexus between the tech startup world and the artisan craft world.  They use an on-demand business model similar to self-publishing book outfits like Lulu.

The other big sponsor was Stitch Labs, another tech startup that looks to unify various storefronts with a single backend.   The presence of these companies left me wondering, though, whether there isn’t more money to be made from the crafters than from their customers.

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Posted in audience-building design events

Haley Moore is a newspaper reporter, artist, and playwright based in north Texas. She has worked on several indie, fan and commercial Alternate Reality Games.

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By Haley Moore, April 15th, 2012

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Download Adobe Flash Player.

Download | Subscribe with RSS |Subscribe with iTunes

Hosts
Robert Pratten from Transmedia Storyteller Ltd @robpratten

Dee Cook from Dog Tale Media @addlepated

Haley Moore @toenolla

Special Guest
Scott Walker from Brain Candy @scott_walker

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Posted in Transmedia Talk audience-building crowdsourcing social media storytelling transmedia

Haley Moore is a newspaper reporter, artist, and playwright based in north Texas. She has worked on several indie, fan and commercial Alternate Reality Games.

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