By Haley Moore, January 20th, 2009

One of my favorite online outlets, Current TV, is doing something exceptionally cool with TV spots. Current generates a portion of the ads on their station through a program called VCAM. That stands for Viewer Created Ad Message. That’s right; they crowdsource their TV spots.

Each VCAM ad is also kind of a short film, with a lovely credits page at the end as a nod to the creator. (To see some of the spots that have gone to air, check this page.)

I’ve seen TV advertisers crowdsource for individual products (or at least pretend to), but VCAM is interesting because it actually represents a framework for generating a lot of ads for different products. Basically, Current took its system for crowdsourcing content (yes, your video content can go on the tee-vee!) and expand it into their advertising system.

So hey! You! Get out there and make a TV commercial!

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Posted in gaming video

Haley Moore is a newspaper reporter, artist, and playwright based in north Texas. She has worked on several indie, fan and commercial Alternate Reality Games.


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