By Haley Moore, October 16th, 2009

Everybody remember how ilovebees had that running countdown on the front page that kept everyone guessing?  Countdowns crop up all the time in transmedia campaigns, and some are better than others.

To make a good countdown, you have to make the imminent event seem appealing, and that takes a lot of work.  Sometimes it takes a full-fledged, deep experience to get players to come back for the rest.  Actually, most of the time.

I mention all of this because a little birdie recently pushed me to Third Realm: Third Mind, a dense old school puzzle page with a familiar little black and white counter.  What’s it counting down to?  Apocalypse!  Creepy.

Like ILB’s launch page, there’s a lot of reading to be done – on the subject of apocalypse and messianic figures and gods, with some sly puzzles in the mix.  I haven’t even come close to figuring it all out yet.  Better hustle though – I only have 17 days, 2 hours, 49 minutes, 10 seconds.

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Haley Moore is a newspaper reporter, artist, and playwright based in north Texas. She has worked on several indie, fan and commercial Alternate Reality Games.


  • Braccia

    Wow. I'm generally anti-countdown, but that is a pretty creepy image.

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