By peter katz, April 6th, 2010

These predictions are based on my experience at SXSW:

1.The film and music industry will create casual games for Facebook. It will be an effective way to organize fan communities, sell them digital goods, merchandise, tickets to new media events, and introduce them to similar films and music they might like.

2.Apple, Amazon, and Netflix will compete against each other as film buyers to have exclusive rights to hot titles at the Sundance Film Festival.

3.Tastemakers who curate music and film content will actually get paid for their service.

4.Film studios will do more to reach out to Silicon Valley and fund/acquire their own web startups.

5.More entertainment created specifically for the web will be optioned to become TV shows or films.

6.Most film schools will teach 3D film production.

7.With a growing audience excited to watch everything in 3D, including ads, more TV shows are going be produced.

8.Major corporations will create platforms that support entertainment and finance the creation of content. They can own their TV network online versus paying for ads to place on another network.

9.Film studios will hire community managers and some will volunteer to manage fan communities for a movie even after a flick has left theaters.

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Posted in Uncategorized audience-building cross-media marketing movies social media transmedia video

peter katz is an award winning filmmaker based in Los Angeles. Peter has produced genre films that have screened all over the world from the AFI Fest to the Rome Film Festival. His first picture Home Sick starred Bill Moseley from The Devil's Rejects and Tom Towles from Henry Portrait Of A Serial Killer. Next Peter worked with Tobe Hooper (director of Texas Chainsaw Massacre and Poltergeist) on Mortuary, which premiered on the Sci Fi Channel. Most recently he was a producer on Pop Skull, a psychological ghost film, that has received great reviews in Variety and numerous film web sites. Currently, Peter is developing projects across various mediums including film, comics, and the web.

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