By Lance Weiler, April 24th, 2010

Power to the Pixel has been a champion of transmedia since it’s inception in 2007. Liz Rosenthal and her team have worked hard to establish PttP as one of the leading voices for digital innovation within Europe. This year PttP expands to include the Pixel Lab (a week long lab for the development of transmedia projects), a bigger version of their Pixel Pitch (which places projects in front of industry) and the addition of a cross-media market this fall when it holds it’s annual cross-media forum in London.

We caught up with Liz to get the low down on the new Pixel Lab.

What is the Pixel Lab

The Pixel Lab is a UK-based residential cross-media workshop open to European filmmakers and media professionals. It’s focus is the creation, finance and distribution of cross-media properties and also about developing new creative and business partnerships around cross-media storytelling. It takes place 4-10 July 2010 in Wales in the UK

European film producers and other media professionals will tap into the business knowledge-base of the film, online, broadcast, advertising, gaming and mobile industries. Led by international cross-media experts, the programme will be project-based and will be through group work, one-to-one meetings, plenary sessions and case studies; a tailored, hands-on opportunity for developing, packaging, marketing and distributing cross-media stories.

Why is now the right time?

As audiences engage with stories in ever evolving ways across multiple platforms and devices, the time is ripe to explore how storytelling will evolve to suit audience behaviour. The Pixel Lab will also look at the business opportunities around cross-media storytelling as stories extend beyond traditional formats and delivery methods. As traditional film finance routes dry up we’ll look at new potential alliances and partnerships across the media industries and the opportunity to extend the life and value of story properties.

How does the Pixel Lab relate to Power to Pixel’s annual cross-media forum?

After attending the residential week, producer participants will additionally benefit from three months’ focused distance learning around their project with experts. They will then be invited to attend PttP’s annual Cross-Media Forum in London in October where they will also present their projects to cross-media industry experts and decision-makers.

What are some of the interesting transmedia projects that you see emerging?

Last year we held our first Pixel Pitch Competition at our London event which showcased projects from around the world. Amongst 120 submissions 7 of the best UK and international teams were selected to present their projects to a select roundtable jury of experts, decision makers and financiers. Heart of the City from New York-based Desedo Films won the £6,000 Babelgum Pixel Pitch Award.

Angels– film and TV series, ARG, live event

Production Company: Happy Fannie (France)

Brand New-U – feature film, interactive web series, game

Production Company: Hot Property Films (UK)

Dark Forest Project – documentary, multi-platform game for web and mobile, live event

Production Company: Mudlark Production Company associated with NewTV (UK and Brazil)

Heart of the City – feature film, web series, live event, ARG and video game

Production Company: Desedo Films (USA)

Slick – feature film, web series, live event, ARG, mobile

Production Company: No Mimes Media (USA)

The Alexander Wilson Project – film web series, live event, game

Production Company: Bellyfeel / Visit Sheerport (UK)

Third Rail – feature film, web series, game, mobile app, interactive blu-ray

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Posted in cross-media events storytelling transmedia

Lance Weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects.

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