By robert pratten, October 12th, 2010

This is a quick post but I thought this template might be useful for some people when they’re explaining their transmedia project. You’ll notice that this is focused on the experience rather than the technology: there’s no mention of platforms or business case or even audience. So there’s more that needs to be communicated to get the full picture but this is a cool way to get your point across in certain circumstances.

This is my Transmedia Radar Diagram – use it to communicate your transmedia experience to interested parties… but probably not your audience ;) Note that there’s no absolute scale for the four axes, it’s their strength relative to each other. Of course, if you’re comparing projects then they need to compare across projects too.

Transmedia Radar Diagram

Here’s a few examples to illustrate how you might use the radar diagram…
Transmedia Radar: Example 1

Transmedia Radar: Example 3

Transmedia Radar: Example 2

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Posted in ARG audience-building community cross-media experimental gaming marketing transmedia

robert pratten Robert Pratten is CEO and Founder of Transmedia Storyteller Ltd, an audience engagement company and provider of Conducttr, an pervasive entertainment platform. He has more than 20 years experience as an international marketing consultant and has established himself as a thought-leader in the field of transmedia storytelling. He is author of the first practical book transmedia storytelling: Getting Started in Transmedia Storytelling: A Practical Guide for Beginners.

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