By robert pratten, December 16th, 2010

Welcome to Transmedia Talk a new podcast covering all things story. Transmedia Talk is co-hosted by Nick Braccia and Robert Pratten and looks to shed light on the topic of transmedia storytelling with commentary, interviews and tips on how storytelling is moving into the 21st century.

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NB: If you’d like to give  us feedback, recommend yourself as a guest or suggest topics to cover – please email us at or Tweet away with the hashtag #tmediatalk

Nick Braccia from Culture Hacker
Robert Pratten from

Jeff Gomez of Starlight Runner

Running Time

01:14 Origins and early experiences

12:00 The Storybible

12:45 Working with Clients

16:40 Understanding the value-proposition at the contract stage

20:20 Types of client

21:45 Removing barriers from transmedia narratives

25:50 Conflicts between writer and producer

28:00 Market development for the role of Transmedia Producers

33:40 Organisation and staffing at Starlight Runner

41:50 Does narrative get diluted as it is spread across platforms?

49:50 Growing an audience across platforms

55:00 Implementing transmedia internationally

58:12 Transmedia misperceptions

1:00:00 Growth of transmedia

1:06:00 New transmedia example (LowLifes) and Industry Discussion.

1:18:00 End

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Posted in ARG Transmedia Talk audience-building cross-media marketing podcast storytelling transmedia

robert pratten Robert Pratten is CEO and Founder of Transmedia Storyteller Ltd, an audience engagement company and provider of Conducttr, an pervasive entertainment platform. He has more than 20 years experience as an international marketing consultant and has established himself as a thought-leader in the field of transmedia storytelling. He is author of the first practical book transmedia storytelling: Getting Started in Transmedia Storytelling: A Practical Guide for Beginners.


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