By Haley Moore, March 17th, 2011

Last week, on Transmedia Talk Episode 21, we spoke with Julia Pontecorvo, Noah Workman and Patrick Rousseau from Iris MediaWorks about their transmedia concept The Rodshire Archives. It was an interesting experience unlike any of our previous shows. Usually, we speak with a creative team after they’ve launched their initiative. In the case of Rodshire, we were kicking off a workshop to help shape the development path of a nascent intellectual property.

Julia and team first presented their plan at Power to the Pixel in London this October. You can read Julia’s assessment of the experience here.

The concept for this IP is such: A town populated with residents who act as origin stories for superstitions, popular myths and legends. Anything from Bloody Mary to “7 years’ bad luck” for a broken mirror is fair game.

Here’s what we know:

Iris MediaWorks’ primary experience is in film. In fact, they created an evocative mood video that conveys their vision for the town of Rodshire.

They’d like to create multiple stories about the residents, and expand these tales (while generating new ones) with the help of the audience.

Each story should function as both origin story and allegory.

While the main media type will be video, the team is considering a budget-conscious way to create immersive, but not over-complicated, web browser and mobile application experiences. These would act as both content hub and audience contribution platform.

Iris MediaWorks is interested in monetizing this experiment.

Everything else is up for grabs! And maybe even some of the aforementioned items. If you listen to the podcast, you’ll hear us discuss some basics and ask a lot of questions for about an hour.

What we’d like to do is check back with the RA team every month or so, while continually developing the project together at the Workbook Project. The comments section of this post is where we’ll kick off the convo. Hopefully, we’ll all learn a bunch, some creative and technology people will impact the project with their contributions and The Rodshire Archives will move along swimmingly.

But keep in mind, this is a total experiment for all of us. Keep it constructive. Keep it interesting.

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Posted in ARG Transmedia Talk cross-media

Haley Moore is a newspaper reporter, artist, and playwright based in north Texas. She has worked on several indie, fan and commercial Alternate Reality Games.

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