By peter katz, April 14th, 2011
There are many apps on your smart phone. How many do you really use? Me: Yelp, Facebook, Twitter, Huffington Post, Lastfm, and Google maps. My 100 other ones collect dust because they don’t solve a problem or are a bad imitation. At SXSW I discovered an unique app called iTouru: remember listening to an audio tour at a museum, now imagine if the entire world had an audio tour. These stories could provide new perspectives for a city. Below is my interview with Andrew Dever, Founder & CEO of iTour. You can follow him @andrewdever.

What is iTouru?

iTourU is a new iPhone App that lets anyone create, discover and share what we call ‘Pocket Tours’, which have ’stops’ that are tagged to a map and include audio, text and photos about that location.

These Pocket Tours can be about absolutely anything, making iTourU a platform for creativity and real world adventure.

How  did you come up with the idea?

The idea came to me when a friend sent me a satirical tour she had made about a renaissance exhibition. She’d recorded it in mp3 and sent it to friends on Facebook. It was pretty popular, and I thought it would be cool to make it possible for anyone to easily create personal niche tours and share them from their phone. It was simply irresistible to me that with audio you could actually see and touch the world around you (rather than watch a video or read about it on your device).

So that’s what we did: built a platform for creativity and real world adventure.

Who did you make this for?

Good question. In the long-term we believe anyone could use it. You just have to be interested in the world around you. It’s like YouTube but instead of video it’s location based audio (and other multi-media). So it’s not limited to traditional “audio tours” of museums. Your Pocket Tours can be about anything!

At the moment we’re really trying to find creative, inspiring and insightful ‘publishers’ and help them create and share amazing Pocket Tours. We’re learning new ways it could be used everyday!

What has been your favorite tours so far?

My personal favorite is the “Keep Austin Weird” tour by Howie Richey. We’ve also been working with quite a few publishers in San Francisco and there’s so many good tours about to be released!

Which cities have the most traction?

We’re only a baby now – we launched at SxSW and spent the week before that in Austin. There’s over 30 tours available there and counting! Over the next six months we’ll be seeding content in many of the best cities around the world.

What’s your advice to someone making a tour?

You’re only limited by your own imagination. Be adventurous, find locations that mean something to you and share your creativity, insight and inspiration!

Do you think storytellers will create a narrative around locations?

Absolutely. It’s like watching a movie in true 3D!

What’s your long term vision for iTouru?

Simple. We want to truly reinvent how people tour the world and build things that make the real world more inspiring, insightful and adventurous.

We have some BIG ideas around how to do that, stay tuned!

You can follow us @itourukombi, visit our blog and download our iPhone App here!

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Posted in Uncategorized social media storytelling

peter katz is an award winning filmmaker based in Los Angeles. Peter has produced genre films that have screened all over the world from the AFI Fest to the Rome Film Festival. His first picture Home Sick starred Bill Moseley from The Devil's Rejects and Tom Towles from Henry Portrait Of A Serial Killer. Next Peter worked with Tobe Hooper (director of Texas Chainsaw Massacre and Poltergeist) on Mortuary, which premiered on the Sci Fi Channel. Most recently he was a producer on Pop Skull, a psychological ghost film, that has received great reviews in Variety and numerous film web sites. Currently, Peter is developing projects across various mediums including film, comics, and the web.

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