At SXSW I watched Christopher Poole (founder of the infamous 4chan) introduce his new project Canvas. This isn’t as edgy as his previous meme factory. Canvas provides basic tools for users to post and alter pictures. Think of it like a message board where users have conversations through constantly evolving images. A long thread starting with a picture of Dos Equis’s “The Most Interesting Man in the World” can end randomly with him as Rebecca Black and the caption: “It’s not always Friday. But when it is…Saturday comes next.”
The success of Canvas hinges on growing a community of people excited to create remixes. With just viewers, there won’t be user generated content to entertain visitors. So, Nick makes sure the collaborative process is fun/easy and doesn’t focus on attracting professional quality design work. Without high standards more lurkers will become contributors.
Now more than ever, everyone from artists to storytellers should learn how to hone the power of UGC to build their internet presence. Facebook is the second most popular site in the world-Twitter, Youtube, Yelp, Fanfiction.net, and many other successful destinations wouldn’t exist without non-professionals.
Here are some different ways to get people to create user generated content:
What is your experience with user generated content?
Posted in Uncategorized audience-building community crowdsourcing social media storytelling