By Haley Moore, December 14th, 2011

Welcome to Transmedia Talk, a podcast covering all things Story. Transmedia Talk is co-hosted by Nick Braccia, Dee Cook, and Haley Moore and looks to shed light on the topic of transmedia storytelling with commentary, interviews and tips on how storytelling is moving into the 21st century.

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Lucas J.W. Johnson joins the Transmedia Talk crew for a review of StoryWorld Conference 2011.

Nick Braccia from Culture Hacker
Dee Cook from Dog Tale Media
Haley Moore
Robert Pratten from Transmedia Storyteller

Special Guests:

Lucas JW Johnson of Silverstring Media joins us for a recap of the first Storyworld Conference held in San Francisco this Halloween.

From This Episode:

Mickey’s Ten Commandments


ZoeTrap, an ARG created specifically for StoryWorld Conference

Dr. Henry Jenkins’ Confessions of an Aca-Fan

Intel’s Inside Experience

Carrie Cutforth-Young’s article on Canadian transmedia funding

Azrael’s Stop

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Posted in ARG Transmedia Talk community crowdsourcing event experience marketing podcast transmedia

Haley Moore is a newspaper reporter, artist, and playwright based in north Texas. She has worked on several indie, fan and commercial Alternate Reality Games.


  • My Zoetrap Google alert somehow missed this podcast so I’ve just been sent the link but it’s really great for us as creators to hear some constructive criticism and analysis around Zoetrap.

    Funny you should mention metrics as I'm currently compiling a detailed case study with stats and behind-the-scenes analysis, including the gritty details of what it was like to put on. It’ll be a very honest reflection of what worked and didn’t and what lessons have been learnt as a result. Tara Lea Davies is also editing a documentary that should be a useful insight for people interested in ARGs and transmedia. We’ll make sure to let you know when both things go live (very soon!) 

    I second Dylan’s thanks to Alison Norrington, that lady is a legend and was both brilliant fun and a great inspiration to work with. It’s also a good opportunity to mention that Dylan is the man who designed the very cool bespoke Tarot card with our character hanging from the Golden Gate bridge. 

    In all we are very pleased with the success of Zoetrap, we got a lot of player interaction and participation online and at the conference despite how tight the schedule was for delegates and how difficult it was to lure them away from interesting panels, especially when not officially endorsed by the conference. Our star player (who solved all the clues) was @rowan72, a member of the Unfiction crowd and an ARG veteran. She has written an interesting walkthrough here http://www.treeofprovidence...  There’ll be even more gory details in my case study so that those who didn’t get to play can still have some experience of it.  

    The team came out of a course we were doing on multiplatform writing and production at Cyfle in Wales We were all professional writers, artists, filmmakers, actors, musicians and other creatives looking at evolving our practice into multiplatform. Zoetrap was, in a sense, our trial by transmedia fire :) We crowdfunded our budget and used all our own resources to create the assets in a couple of months, it was quite a feat! We also worked with ace App building company App Furnace ( who sponsored us to create the spooky paranormal app that turned your iPhone into a haunted Ouija Board phone (yep, definitely a problem that it was limited to iPhone, unfortunately ran out of time to port it to Android as it was cleared by the App store a few days before the conference)

    Thanks to everyone who played along and hopefully you’ll see more from us soon!

  • Dylan Owen

    As one of the co-creators of Zoetrap may I, on behalf of the team, thank you for your kind and constructive comments about our ARG.
    It was indeed a project that sprung from the course we were studying in the U.K. run by Cyfle and Skillset.
    We had very little by way of resources and time but enthusiasm and determination got us all the way to SWC11 where our team on the ground, Hannah Wood and Tara Lea Davis did a sterling job of marshaling it through to its conclusion.
    Also important to note was Alison Norrington's support and enthusiasm for the project and the help that she gave us despite being so busy.

    Dylan Owen

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