By Haley Moore, May 1st, 2012

Welcome to Transmedia Talk, a new podcast covering all things Story. Transmedia Talk is co-hosted by Nick Braccia, Dee Cook, Robert Pratten and Haley Moore and looks to shed light on the topic of transmedia storytelling with commentary, interviews and tips on how storytelling is moving into the 21st century.

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Hosts
Robert Pratten from Transmedia Storyteller Ltd @robpratten

Dee Cook from Dog Tale Media @addlepated

Haley Moore @toenolla

Special Guest
Rhodri ap Dyfrig, PHD student at Aberystwyth University, studying online communities and bilingualism.

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Posted in Transmedia Talk audience-building community podcast social media

Haley Moore is a newspaper reporter, artist, and playwright based in north Texas. She has worked on several indie, fan and commercial Alternate Reality Games.

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By Haley Moore, April 28th, 2012

The spotlight was on startups at SXSW Interactive this year, but over at the conference’s first CraftCamp in Palm Park, we got to talk about a different kind of small business: artisan-driven commerce.

I wish I’d had the chance to spend more time at CraftCamp this time around, because one of the most interesting panels of the conference was there.  The talk, driven by Tara Gentile and Adam King, was a crash course in premium pricing.

Most artisans think of premium pricing and high end artifacture as something from a different world, even if the work they produce is high quality.  According to King, the key to bridging that gap is to listen to and watch high end consumers – find out what they value and how they make decisions.  He said that most high end consumers make purchasing decisions differently than the people who make the things they buy.

Gentile said that artists should focus on creating their best work and pricing it accordingly, rather than pricing to meet a given market price.

The message resonated not just because of the promise of profit, but because in a time when artists have to compete with factories, sometimes even on their own turf, the high end may be the only place where we can realistically thrive.

The event also featured a crafting table sponsored by Spoonflower, an online fabric printing shop that is arguably the nexus between the tech startup world and the artisan craft world.  They use an on-demand business model similar to self-publishing book outfits like Lulu.

The other big sponsor was Stitch Labs, another tech startup that looks to unify various storefronts with a single backend.   The presence of these companies left me wondering, though, whether there isn’t more money to be made from the crafters than from their customers.

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Haley Moore is a newspaper reporter, artist, and playwright based in north Texas. She has worked on several indie, fan and commercial Alternate Reality Games.

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    The Cool Kids and other popular musicians at SXSW are signed to a new kind of record label-Mountain Dew’s Green Label Sound. In my opinion, this trend will grow in the world of music and move into the world of indie film distribution as well. This phenomenon is happening because of the combined economic challenges of record labels and… read more
  • Quick Hit: You Suck at Transmedia
    Transmedia designer and sometime WBP contributor Chrisy Dena launched a new site last night called You Suck at Transmedia, which plans to catalog transmedia failures and the lessons we can learn from them. How do you/we/us stop sucking at transmedia? Well, this site is a step in that direction. This site welcomes contributions that really do aim to progress the state… read more
  • Pt2: Investigating the Possibilities of Transmedia; Collapsus, a Case Study
    Segment II: Why is Collapsus an example of a transmedia project? How is this a useful tool? The concept of transmedia is grounded in the delivery and curation of specific information across various platforms. As compared with traditional media’s pattern of distribution (the same set of images relayed to viewers repeatedly through the same modes of communication) the innovation of… read more
By Haley Moore, April 15th, 2012

Welcome to Transmedia Talk, a new podcast covering all things Story. Transmedia Talk is co-hosted by Nick Braccia, Dee Cook, Robert Pratten and Haley Moore and looks to shed light on the topic of transmedia storytelling with commentary, interviews and tips on how storytelling is moving into the 21st century.

Download Adobe Flash Player.

Download | Subscribe with RSS |Subscribe with iTunes

Hosts
Robert Pratten from Transmedia Storyteller Ltd @robpratten

Dee Cook from Dog Tale Media @addlepated

Haley Moore @toenolla

Special Guest
Scott Walker from Brain Candy @scott_walker

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Posted in Transmedia Talk audience-building crowdsourcing social media storytelling transmedia

Haley Moore is a newspaper reporter, artist, and playwright based in north Texas. She has worked on several indie, fan and commercial Alternate Reality Games.

RELATED
By Haley Moore, January 21st, 2012

Welcome to Transmedia Talk, a podcast covering all things Story. Transmedia Talk is co-hosted by Nick Braccia, Dee Cook, and Haley Moore and looks to shed light on the topic of transmedia storytelling with commentary, interviews and tips on how storytelling is moving into the 21st century.

Download Adobe Flash Player.

Download | Subscribe with RSS |Subscribe with iTunes

Yomi Ayeni, creator of Clockwork Watch, talks about how he built his team, developed his vision, and what we can expect to experience in Clockwork Watch, a steampunk transmedia project that was recently named one of IndieGoGo’s top projects of 2011.

Hosts:
Nick Braccia from Culture Hacker
Haley Moore

Special Guests:

Yomi Ayeni, creator of Clockwork Watch.

From This Episode:

The Clockwork Watch IndieGoGo page.

The Anachronauts Digest, the blog chronicling the production.

WBP Exclusive: Christopher Rice interviews Yomi Ayeni on “Breathe”

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Posted in Transmedia Talk audience-building experience podcast transmedia

Haley Moore is a newspaper reporter, artist, and playwright based in north Texas. She has worked on several indie, fan and commercial Alternate Reality Games.

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    Originally trained as a filmmaker, graphic novelist and writer Dan Goldman has developed a unique approach to his work process, something that he’s taken to new lengths in the creation of the online graphic novel series Red Light Properties, a tropical horror set in the post-mortgage-crash real estate landscape of Miami. While creating the fictional world for his real estate… read more
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    This is a series of posts delving into the gory details of what it takes to produce an independent film. Covering the entire process — from development to fundraising, production, distribution, online strategies and beyond — they will be written in real time, from first hand experience, as I go through the process of producing a feature-length documentary. You can… read more
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