By robert pratten, July 26th, 2011

Karen Barley is a horror story told on Twitter with tweets linking out to YouTube videos and photos. It’s the creative brainchild of Kristi Barnett and during its three week run in July earned some impressive stats for a low-budget independent production including almost 700 followers on Twitter and over 5000 words in press coverage plus a spot on BBC TV.

In this article Robert Pratten interviews Kristi about the project’s development and delivery.

RP: You’re a “traditional” movie scriptwriter by trade Kristi so what made you want to write a transmedia story?

KB:  I wanted to get one of my stories produced. I’d been writing for 3 years with at that time, not even a short made.  I just bit the bullet and decided that using social media would be a cheaper and more immediate way to get an audience for a story.  I wasn’t actually consciously looking at transmedia itself but rather the idea of using Twitter as a story tool.  I knew no one had tried to tell a story over twitter as a character using other media like videos, photos, weblinks etc.  I love twitter and am constantly on it so it seemed natural to me that Twitter could be used in this way. And it is a writer’s medium when you think about it; every tweet is a piece of writing.

RP: How many people were involved in the project from crew to cast?

KB:  The total number of people directly involved was 10.  The actual crew on the shoot days including cast and myself was 5.  So it was micro-budget guerilla film making.  I had myself as Writer, Director and Producer; I funded almost all of it.  I quickly got in contact with Tim Clague whom I’d met at various screenwriting festivals and after looking at his work in different types of media I asked if he’d be a consultant on the project and story.  He gave me some great advice on how to proceed and how to gain an audience and gave me the encouragement to continue and use the story I had.  He ended up being an Associate Producer.  I then moved quickly into looking for an Assistant Director.  Someone that I knew would be creative and technically aware and who also loved the idea of different media.  I asked Danny Tate of JellyFish Media to jump on board.  He also served as Editor and Sound Designer and was instrumental in making the trailer and behind the scenes video diary (coming soon).

At the same time I was looking for my actors.  So I got myself a casting assistant and casting co-coordinator; Matthew Turner and Mark Vella respectively.  Then over two days I cast for the two main characters.  Gemma Giddings and Benjamin O’Mahony were the actors I chose.  They were great and could improvise off script and understand the scenes very quickly and were very intuitive with the camera, as they’d be shooting themselves.  They loved the idea of what I was trying to achieve and I think and hope that it was a challenge for them; something very different to what they’d ever done in that they were shooting small video vignettes that only made sense if you read the tweets that went with it.  The other actor was David McClelland whom I knew from my writers group.  He’s also a technology writer and presenter so he loved the idea straight away. He played Bossman. I also had a Sound assistant, Elise Neola May and a Website Consultant in Anton Russell.

RP: Tell us about the timescales for the project in terms of developing & writing the story, implementing the experience (video production, pre-written tweets, photos) and the live execution.

KB:  I came up with the concept of using twitter with a live character about middle of 2010.  I finally pulled out my finger and started writing the script in Dec 2010 and finished the final draft in about March 2011; (86 pages). At the same time I was already organising pre production with Tim and Danny.  As soon as I was happy with the story and how we were going to roll it out, I started auditioning in April.  I cast it in May and we started the 2.5 day shoot in the middle of June.  Danny immediately started on converting the files, editing them and then spontaneously and brilliantly made a pre story trailer.  I spent two days with him telling him what I wanted but left him to his own devices and so I’d say he worked on all the videos and trailer (and most of the video diary) in 3 weeks.  The story went live at the end of June and rolled out for 3 weeks as live finishing on July 16th 2011.  So all in all and between me and everyone else having other jobs and working odd hours, the project took 7 months.

RP: How many tweets, videos and tweets did you have per day (or per week) and for how long did the whole story take to unfold?

KB:  I kind of just wrote the script as individual tweets.  You can see an excerpt of what the script looked like here:  SCRIPT EXCERPT As you can see it wasn’t quite like a normal script.  I just guessed that each line would be 140 characters (I decided to not use Tweetdeck’s system because I wanted the experience to be as direct as possible; with as little navigation away from the immediate twitter app).  I think the total amount of tweets over the 3 week period was approximately between 500 and 600 tweets.  That’s not counting the mentions and retweets she did.  There were originally 32 videos planned at an allowance of about 1-2mins in length.  The length was important because no one tweets long videos; I didn’t want to take up people’s time.  They would want to quickly click on the link and watch a short clip to get the plot then move on.  We actually ended up adding a few extra videos that I shot myself and some of the videos ended up being less than a minute.  All in all the running time of all the videos combined was about 25 minutes.  These videos mainly came out during the weekends which are the bulk of where the story plot points take place.  You can see that not every day had a video or even a photo.  I actually got very aware that I should’ve had a few more bits of media to make up for it and ended up improvising with some of my own personal photos!  But I think the tweets themselves were engaging enough, which is where my writing skills come in (hopefully)!

RP: How did you decide which platforms to tell the story across? For example, how did you develop the story and decide which content would be presented textually on Twitter and which content would be a photo or video.

KB:  Because the main concept was a character on twitter that people would follow, the idea that her tweets tell the bulk of the story was already part and parcel of how twitter works.  I actually don’t think people utilize twitter as much as they can.  As such, most people follow someone specifically to read a tweet.  Anything else that gets tweeted; e.g. a photo or video or link is a bonus and perhaps not always clicked on.  So straight away I decided to market Karen Barley as a movie over twitter rather than trying to get people to believe she actually existed as a real person.  That way most people who started following her would know that they are supposed to read the tweets.  At the same time as I was writing the script I knew that people would be expecting a certain level of videos to come out but as I didn’t have much money or time or special effects; I had to choose moments in the script that were easier to film and also pushed the story forward.  So a lot of the videos at the beginning were character development videos; to get you used to what these two people are like.  They were easy to film but essential if people were to form their own opinions on Darren and Karen and hopefully to empathise.  The weekends in the story were where most of the videos occurred.  They started off as character building videos then gradually they started providing essential plot points and the necessary creepiness.  I built the tweets so you knew that each weekend she was supposed to go into the woods and people knew that something may happen to her then.  So I was essentially trying to hold people’s attention over these weeks by alluding to the things to come.  I would give out her birthday in the tweets in a way that told people they should be around on that date (16th July).  But one of my hardest challenges as a writer was to rationalize to the audience why on earth she’d be filming and then actually tweeting this stuff in the first place.  I had to give each video a hint of rationalization.  So you would have Darren question why she’s filming; you would have Karen’s sense of loneliness play out in the tweets so people knew that she was using twitter for emotional support.  And of course her eventual paranoia into what her boyfriend was doing made her want to film as evidence. The actors were great in improvising in the scenes; they would pretend that they were unaware the camera was still on e.g. they did it in a believable way.

I developed the story knowing that hopefully; people on twitter would be using 3rd party apps like Tweetdeck or Twitter mobile on their phones etc.  There’s so many. So I was very conscious of how the sound comes out of a PC speaker and a phone as opposed to headphones; (although please do listen to the videos on headphones because it rocks).  I wanted the videos to pop out from the apps so chose YouTube which most 3rd party clients had inbuilt players for and Yfrog which I tested on various apps and saw the photos loaded within the app and was more stable than other photo clients for loading times.

I just didn’t want to give any excuse for people to navigate away from their twitter client, because once that happens you may lose your audience due to slow internet browsers and loading times.

In terms of photos; there was about 37 of them in the end and they were the sort of photos most people would tweet; seemingly mundane stuff like eating a pizza or Darren dancing in his underwear.  In the forest there were quite a few location establishing shots of Croham Hurst.   Part of the story was that her boss had told her document evidence of the history of the area so it gave me a good excuse to have her want to tweet that she’d found bones for example.  They were there to provide a visual to a tweet that I assumed the audience would be interested in.  So if she tweets, Darren has scratches all over him then I used a photo cos you’d want to see that.  I think I should’ve taken a few more than I did for the days that were just tweets.

RP: Before you went live, what was your biggest worry?

KB:  From a purely personal level I was afraid I’d not have enough gumption to finish what I’d started.  Or something would happen where I wouldn’t be able to continue with the shoot.  I have a lot of anxiety in general so this just amplified everything.  But I forced myself to continue.  I was also worried that my story might not be interesting enough to hold people’s attention as tweets; but Tim gave me great confidence to stick with it.  Just before we went live I started to worry that I wouldn’t be able to actually garner any interest in the project publicity wise.   I saw that more people (initially) were joining her Facebook profile than the twitter profile and I worried they wouldn’t understand what was going on, because let’s face it; the Facebook audience is different to Twitter.  I worried that her profile would be deleted by Facebook for being a character so quickly started an actual fanpage for her which in hindsight is what I should’ve done all along for Facebook.  On Twitter there was the concern that people would miss most of the tweets and would they want to go back and look at the older tweets and videos?  But at the end of the day I just told myself that this hasn’t been done before so I’m learning too and it’s an experiment to see how people follow a story on these social networks as much as anything else.  I just did the best I could to make things easy for the audience.

RP: What was the most challenging aspect of the project in terms of its live delivery?

KB:  This is the part where I want to tell everyone it was easy and fun to get the story out but in reality it was one of the most frustrating experiences of my life.  If I had to pinpoint THE most challenging aspect, it was in fact the part that I and my website consultant believed would be the easiest:  An archive website with all her tweets that was supposed to be updated.  I wanted a landing page so people could go there instead of scrolling through her twitter page (and I knew not many people would actually watch the story from the actual twitter website) but we quickly realised there are no widgets that show every single tweet.  They only show a few and there’s no scroll feature to keep showing more.  The closest we got was Blender which in fact turned out to be very helpful in using the cut and pastes from that.  So I dismissed that and decided to create a webpage that I would personally update every day by cutting and pasting her tweets.  Well we chose Wordpress to do this and unfortunately it just did not like the formatting that Twitter had.  No matter how hard we tried it would publish the site and overwrite the way we set it out.  It looked awful.  I went to Tripod and found a nice template that allowed for multimedia and best of all it took all the cut and pastes perfectly and kept the formatting.  Then suddenly their servers crashed, got slow and stopped saving the pages correctly.  I spent up to 2 hours doing a job that should’ve taken 10mins, every night.  Even now the saved page is not the same as the final published site you see but it was honestly the best website amongst many free website builders for this job.

Followed very closely in the “I’m going to rip my hair out” stakes was the scheduling of the tweets.  I have a full time job where I can’t have my phone on or use a PC (in a TV studio).  So there was no way I could tweet live for Karen.  I decided to use Tweetdeck as they have a “Set location” feature (even if you’re not there!) and the tweets come out in minutes rather than 5 minute chunks like others.  This was essential because she tweets like a normal person, i.e. a burst of tweets to get across what she’s trying to say.  So I couldn’t wait for 5 minutes for her next tweet to come out.  At the most I scheduled them in 2 minute gaps.  Of course you could have two different twitter accounts in Tweetdeck so I could schedule from my own @Pale_Jewel and Karen’s.  Well all I’m going to say is for this particular project, Tweetdeck let me down and it’s such a shame as I really do believe their scheduler is the best for transmedia style projects involving Twitter.  I can’t even say what went wrong other than the fact that they released a new Adobe Air update overnight and co-incidentally, I lost all my scheduled tweets for the penultimate day of the story and her account was temporarily “lost”.  There was also a loss of ability to recreate her Tweetdeck account.  Well that was the moment I almost stopped the story as a live event.  I was saved though as I did end up using Hootsuite for the last 2 days in conjunction with Conductrr – which was actually pivotal in releasing the videos from unlisted to public to YouTube automatically  (and which no other scheduler can do as far as I know).  On a minor point, the Twitter-to-Facebook profile app also failed and I used Smart Tweets in the end.  I keep telling myself that such big problems are a result of sort of being a pioneer in this level of story release.  But actually, these few websites and Twitter-specific applications stated all along they could do these things and when I used them to their utmost limit they appeared to have failed.  Having said that… there are so many different ways to use Twitter to tell a story, it doesn’t have to be a live event with a live character.  But fair enough it still came out and no one was any wiser to the problems and they still enjoyed it which I’m very proud of.

RP: What kinds of reaction have you had from the audience? I’m thinking in terms of the ease with which they could follow the story, whether there were too many or not enough tweets, whether they wanted more or fewer videos and so on.

KB:  I think the level of tweets were about right.  I tried to make it like any person would tweet.  I tweet quite a lot myself but even then when I look at my tweeting behavior it would be a few in the morning and little bit in the afternoon and most of them in the evening.  Karen had a fulltime job.  She didn’t like the people in her workplace but she worked hard and probably wouldn’t have been constantly tweeting throughout the day.  I just hoped that people would understand although she’s a character, she’s being played as live hence the lack of tweets during her working day.

I think I should have had at least one video per day as well as photos.  There were a few days with no media just tweets, which I kind of became very aware of, but budget and hence time did not allow me to shoot more footage.  Having said that, I never got anyone tweeting saying “this is boring” or “where’s the videos”.  But 3 weeks was long enough as a story to develop the characters and get the audience feeling for them.  Any longer than 3 or 4 weeks and I think this format would’ve suffered as people would definitely be asking what the hell’s happening?

I had to build up the tension as any movie would but in a slow burning way. I chose to do this in order for story/character development to take place and to quite frankly give us more time to build the audience.  I’m not a marketing/PR guru and didn’t have over a year to plant posters and make fake websites and fake news reports building up interest for Karen.  I had about 2 months at the most to get her that audience and even while the last week was happening she still had people following.  So to have this style of story happen any quicker than 3 weeks would’ve not felt right for the audience members.  In fact between Facebook and Twitter she ended up having just over 1000 people.  Those were the people that stayed with her throughout the 3 weeks.  That’s 1000 people who at some point engaged and watched the clips and some of the tweets.  More audience than I’ve ever had as a writer.  She had loads more follow but they dropped off, probably because they didn’t realise she was a character and wondered why her tweets were just a tad strange.  I have to say just while we’re here that the comments I got and reactions I got to the story after it finished was fantastic.  You can see some of them here.

RP: Do you have any feeling for the demographics of the people that followed the experience? I’m wondering if you found there were more men than women or more younger people than older?

KB:  I really don’t know how to gauge the statistics of the audience at this stage other than to physically go through each Twitter follower and Facebook friend and make assumptions.  I felt as though gender wise there was an even balance.  I had females and males interacting and replying to her and loving the story.  I thought that horror was a male genre so perhaps the transmedia attracted some of the female audience.  Once again I’d be guessing but the Twitter followers seemed to be mid 20’s upwards.  The Facebook friends, well many of them were word of mouth friends from my own friends and were a wide range of ages.  They did not interact as much as twitter followers.  But I knew some were reading the tweets at least because I’d get a few “likes” etc.  The audience for Facebook as I explained is a different dynamic and that’s mainly because of Facebook’s tendency to siphon out news and information from your friends.  Basically, you won’t see everything a friend posts on their wall because there’s a setting in Facebook that stops that from happening and not everyone knows how to turn it off.  I knew that but I feel that each transmedia project should try and incorporate every platform in the hope it will reach an audience.

RP: Would you have liked to have built in more opportunities for audience participation?

KB:  Yes.  I actually thought of ways to make the interaction better but it would’ve taken so much more planning, time and money.  I wanted to shoot alternative scenes with the actors and alternative endings.  Then guide the audience into choosing what Karen and Darren should do via the tweets.  Then based on the majority I would choose a scene.  Like one of those “Pick a Path” books.  I also thought about running another Twitter account from the perspective of Darren or even the Other Darren at the same time.  My God, I don’t want to think how I would’ve made that happen, lol.  Maybe someone else can have a go. J

RP: What advice would you give other writers about writing for Twitter?

KB:  As I mentioned Twitter is a great writer’s medium – more so than any other social networking site just because we are always writing our tweets.  And we tend to add a bit of flourish to the tweets so whether intentional or not  we are being creative on Twitter.  I wanted to incorporate the multimedia aspect by using the video and photo uploading features as well as ability to post links.  I think if you can find something to write about on Twitter that will capture people’s imagination then people will follow – even if it’s just a blog or diary.  Why not make a documentary-style blog using Twitter?  “Diarize” what’s happening to your character and post videos as well.  Can you imagine Borat being a Twitter character first of all?  I can.  These are some of the ways that Twitter can work creatively.  If you want to market and promote a 60min story that is just one video and you’re bypassing distributers to get your audience, you can do that too. It does take a lot of promotional work but as I said to the BBC, there is an audience online waiting to be entertained so why not use it.

RP: What’s next for you?

As always I’m writing and trying to finish a sci-fi feature screenplay (with elements of horror of course) ;) .  That was put on hold for Karen Barley.

And I’ve just had my first ever piece of writing produced by someone else. It was a short for Virgin Media Shorts called Superheroes Anonymous.  We’re hoping that it will make it through to the finals so that we can get funding and get CuckoO produced – a short I won an award for and we have a great team really passionate about getting it made.  I’m also slugging away at promoting my writing and trying to sell my work.  I’d love to repackage Karen Barley in a way that will appeal to distributers and producers so I may look into putting a kit together with the media on it and perhaps rewrite the script as a feature for a “found footage” type film.  It’s all in my head these ideas and I’m just so glad and happy that Karen Barley and transmedia gave me my first opportunity to get one of these ideas out of my mind.

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robert pratten Robert Pratten is CEO and Founder of Transmedia Storyteller Ltd, an audience engagement company and provider of Conducttr, an pervasive entertainment platform. He has more than 20 years experience as an international marketing consultant and has established himself as a thought-leader in the field of transmedia storytelling. He is author of the first practical book transmedia storytelling: Getting Started in Transmedia Storytelling: A Practical Guide for Beginners.

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By robert pratten, April 19th, 2011

“The Greak Work” is a documentary by two Swedish filmmakers, Oskar Östergren & Fredrik Oskarsson (details at the end) about 30-year-old Christer Böke from Malmö, Sweden. He has taken one year off from his well-paid job as an IT-salesman to become a full-time Alchemist.  The film concerns mankind’s eternal ambition of wealth and immortality and one mans dedicated struggle to solve “The secret of all secrets”. This struggle is known at The Great Work.

What’s particularly interesting about this project is that the filmmakers have teamed up with an independent game designer, Niflas, to create a game to complement the movie.

The Great Work will be screened on SVT (Swedish Television) as a 58 minute version, winter 2011. So don’t forget you heard about it here first! ;)

Here’s the movie trailer…

About the Documentary

The documentary follows Christer from the day he leaves the city to the first day back at work the next year. During this year he moves to the island of Gotland on the Swedish countryside where he builds a laboratory in his dead grandfather’s garage, he lives three months in France to study the language and exchange ideas with French alchemists.  He keeps a blog and starts writing a book. He has a big argument with his best buddy and fellow alchemist since 15 year (they later reunite). He uses his “detective skills”, makes lots of experiments and gets closer and closer to his interpretation of the “recipes” of how to make The Philosophers Stone.

The Idea for The Game

Rob: How did the idea for a game come about?

Early in the process, we discussed that it would have been nice to make a game for the film because the topic of alchemy itself invites such thoughts. We had spent hours with our friend and the main character Christer Böke where we tried to solve “word puzzles” in old alchemical manuscripts and quotes that could lead you to the right subject which the great alchemist Fulcanelli was talking about.

At the same time I read an article about “Nifflas” and his game, Saira. We thought that a collaboration with him would be exciting and he lived in the same town and we had some common friends.

Together, we concluded that the game should stand on its own but our main goal was off course to use it as advertising for the documentary film. We had never really heard about a collaboration between a documentary and a indie-gamemaker.  We have a strong interest in games and its form of narrative, and we thought the theme of alchemy would be suitable for Nifflas as a game developer. And, after our first meeting we felt that it could work out very well!

When we contacted Nicklas the first time he was skeptical about cooperating with us. He had expected the documentary would be about a major political topic and could not see the similarities with his own narrative, often based on a specific mystery and a character-driven portrait. Once we met everything fell into place and our collaboration has been great.

Nifflas never had any problems understanding our characters who defied science in search of “the philosopher’s stone”. Many of our financiers from the world of television and film were very doubtful about whether the story was real and at the same time are provoked by a person who claims to believe that he will be able to solve this amazing riddle. People think our documentary character must be a crazy guy or else we’re trying to fool them with a mocumentary. In the game world, however, these kinds of stories are  not so strange and Nifflas could directly relate to our character and never doubt our way of telling his story.

Game Trailer

The Relationship Between the Documentary & Game

Rob: How would you describe the relationship between the documentary and the game – in terms of story, marketing, possible revenue model?

Our main story in the game is very similar to the film’s alchemical elements, that through the characters and manuscripts find different things that will lead you to new discoveries that will then guide you through the story of the great goal of making the Philosopher’s Stone.

All these characters are people from the alchemical history or allude to contemporary alchemists from the documentary and their aliases used on various internet forums. For example, you will meet our main character (Christer) who in the game is called “Spintheros”. Google that name and you will find a number of posts and articles written on various forums of our man Christer Böke.

From the beginning, we had much bigger ambitions for the game. We tried to make a budget so that Nifflas could work full time for a long time. We were sitting with Nifflas and Christer and brainstormed ideas that later turned out to be too advanced for an average gamer to understand. We had some intense discussions with Christer about this. He knows so incredibly much about the subject and couldn’t really see why some things were too advanced. For example we had a long discussion about whether people know the Periodic Table and all the latin names and planet/gods related to these.

Together with that and a much smaller budget we developed a simpler and much shorter game. We found 50% of 30 000 skr (4500 dollar) to pay Nifflas to program our idea. We got this money from Filmarc ( and he started to develop environments and how the puzzles could be adapted in the game. Then we discussed the characters and which different material we would use in the game. Material like Stibnit, Galen etc. It was very important that this material was familiar to alchemists. when people play the game they should know that this is not just some random stuff – it’s the real thing. You will get a very good idea how to start your own alchemical experiments by playing the game if you want…and some grand secrets too.

Marketing & Business Model

Already at the first meeting we decided that the game would be free and marketed freely from both our site and Nifflas website. We were aware of Nifflas position among indie gamers and wanted them to recognize his style. To access the gamer audience, we have made a menu in the beginning of the the game that includes the trailer for the film, we will also add a direct link to the film that allows players to download the movie via the game. This could get us in some trouble with the Swedish Televison but I think they will understand our idea when we release it – they tend not to like it when you put stuff from the film on internet before you have screened it on TV. ( who made the menu for both the movie and game ensured that they’re the same style).

Last but not least, we will use open-source code so people can make their own puzzles and characters – perhaps based from the discussions in the film or from discussion that will come after you seen the movie. Alchemists always debate “the true matter”.

We have also discussed posting the script ahead of the movie release. The script contains the high-end solutions based on Christers hardcore alchemy puzzle. Some of the puzzles in this game will certainly also be discussed on alchemy forums and then it will be interesting to see if you are able to influence the game. For example, if it should be Stibnit or any other topic and then the player can change this can do their own version of the game.

We see the game as an interesting model to distribute the film in larger circuits because we think some relevant audiences might otherwise never discover our film. Even after several days, Nifflas’ game trailer 10 000 hits on youtube. All these people also visited our website to learn about the film. Similarly, Nifflas will get people who never played his game to visit his site and maybe even play more of his game. It’s a great cross-collateralization of  audiences.

Partnering with a game is also a way to get the film’s story to survive and develop. Our main character and our film will hopefully create a movement on the internet which questions the scientific truths and interests people to go deeper into the subject. It is obvious that Christer has become very well-educated when he read and researched about alchemy. And, imagine if you in a playful way, can get people to understand that learning can be presented in different ways than through ordinary books or teachers that is rarely questioned. So we hope this cooperation will both promote our film and the game as entertainment but also educate and raise ideas that can live on after the premiere of the movie, and become more than a DVD and a game on your PC.

We must look at how the gaming industry markets itself. The film industry is hopelessly behind and the music industry has begun to learn with Spotify, itunes, etc.. To survive as a documentary filmmaker, we need to think outside the box to survive. This may be one way?

Additional Marketing?

In order to spread among gamers we focus on blogs and forums. To get them to see the film, we understand that we need to make it as easy as we can for them to download the movie as well. We hope to find a solution to this by uploading the movie on iTunes or similar channels and then place a link to this page in the game. We also run a facebook group and website and through these we hope to communicate with our audience. Then we will try to get som material published in traditional media like newspapers and say, culturalnews on TV. But, above all, we hope that the movie and the game spread itself through short clips on youtube, blogs, forums, Twitter, etc.

Example Puzzle & Initial Game Meeting Video

Mineral Stibnit + Mars (Iron) + owen – regulus of antimon + Caput mortuum

Give the Regulus av antimon to character ”Newton” – he will then give you a glove, that you can climb with.

Give Caput Mortuum to ”Spintheros” – and he will give you the second glove and now you can climb the roofs.

This video is from one of the first meeting together with Nifflas and our main character Chriter. They discuss ideas about the developing of the game (it’s in Swedish, naturally!).


We hope that both the film and the game is fully completed in June but we still have not decided whether we will be releasing the game a bit earlier.
We will soon have a meeting and try to find a good strategy for this. Anyway, the documentary has been scheduled for a television premiere in October in Sweden.

We would also like to show the movie at some film festivals abroad and try to do a screening in which the visitors before and after have the opportunity to test the game at the cinema. One could also imagine an exclusive screening where our main character performs a simple experiment with the audience. We try to think that we should give the people who come to watch the movie something beyond the expected.

About The Filmmakers: Oskar Östergren & Fredrik Oskarsson (oskar&oskarsson)

Oskar Östergren (born 1976) and Fredrik Oskarsson (born 1979), both born and raised in Swedish Lapland. We are educated at ”Nordens Documentary Film School, Biskops-Arnö” (2002-2004) and, since 2003, we run the film production company oskar&oskarsson based in Umeå, specialising in documentaries. Our productions have been co-produced with SVT Dokumentär and Film i Västerbotten and besides directing and producing films we teach documentary film making at The Academy of Fine Arts in Umeå and work as photographers and editors for other productions and TV-shows. Our last SVT Co-production “The Police and Lapland” has been seen by more than one million viewers on SVT.

Contact: +46 70-555 13 17 (Oskar) or +46 70-640 23 67 (Fredrik); Email:   oskar at or fredrik at


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Posted in audience-building cross-media experimental gaming marketing movies storytelling television transmedia

robert pratten Robert Pratten is CEO and Founder of Transmedia Storyteller Ltd, an audience engagement company and provider of Conducttr, an pervasive entertainment platform. He has more than 20 years experience as an international marketing consultant and has established himself as a thought-leader in the field of transmedia storytelling. He is author of the first practical book transmedia storytelling: Getting Started in Transmedia Storytelling: A Practical Guide for Beginners.

  • Fiction Films in Non-Fiction Formats: Why we shot THE LOST CHILDREN as a Doc
    THE LOST CHILDREN is a fiction film, but being shot as if a documentary. This isn’t anything new these days. From the beautiful work of Guest and Co, to the inescapable Blair Witch, to the TV show The Office, this has become a pretty accepted dramatic format. So I wasn’t under any delusions of breaking new ground. I wanted to… read more
  • Indie Film Capitalism #10
    Since I launched my latest film, “Billboard, an Uncommon Contest for Common People!” along with my Indiegogo fund raising campaign, people have balked at the amount of money that I’m attempting to raise, $300,0000. I scratch my head at this, and wonder why filmmakers do not disclose their true budgets, what their real cost was to take their movie to… read more
  • RADAR NYC 8.5.10
    WATCH Brian Newman – Reinventing Innovation A few months ago, Brian Newman (former CEO of Tribecca Film Institute and founder of SpringBoard Media) gave a talk on innovation within the media space. We featured the video of the talk in DIY Days on April 25, 2010. In this hilarious and extremely insightful speech, Brian talks about the future of media… read more
By Haley Moore, April 18th, 2011

Welcome to Transmedia Talk, a podcast covering all things Story. Transmedia Talk is co-hosted by Nick Braccia, Dee Cook, and Haley Moore and looks to shed light on the topic of transmedia storytelling with commentary, interviews and tips on how storytelling is moving into the 21st century.

Download Adobe Flash Player.

Download | Subscribe with iTunes

Nick Braccia from Culture Hacker
Dee Cook from Dog Tale Media
Haley Moore

(and Host Emeritus Robert Pratten from Transmedia Storyteller)

Special Guest:
Mark Harris, creator of THE LOST CHILDREN.

Mark Harris talks about attacking transmedia from the technical side, his project THE LOST CHILDREN, and the

From This Episode:

Video featuring some of the technology Mark developed for Pandemic 1.0’s Mission Control center at Sundance.

Workbook Project contributor Zack Forsman

Mark’s piece at Filmmaker Magazine

Mark shared his experience using Wordpress to manage a storyworld with Wordpress at New Breed. Part 1Part 2

The found footage docudrama Lake Mungo

Power to the Pixel’s Cross Media Forum NYC on April 19.

To avoid spoilers, we won’t mention the name of the books Dee brought up in the podcast, but you can find the book and its companion piece on Amazon.

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Posted in ARG Transmedia Talk cross-media gaming storytelling transmedia video

Haley Moore is a newspaper reporter, artist, and playwright based in north Texas. She has worked on several indie, fan and commercial Alternate Reality Games.

  • RADAR NYC 7.9.10
    LATEST RADAR EPISODE RADAR Ep25 – Subway Etiquette RADAR Season 3 Launches with Ep 25 – Subway Etiquette. Find more of Jay Shell’s work here.… read more
  • RADAR NYC 10.15.10
    WATCH Beardfolio Like mustaches? Ok, weird question. At least for someone like me, who, before seeing this project, probably would have answered with indifference or… read more
  • Collaborative Transmedia Storytelling
    Robert Pratten discusses the lack of available tools and processes for use with collaborative transmedia projects.
By Haley Moore, April 5th, 2011

Welcome to Transmedia Talk, a podcast covering all things Story. Transmedia Talk is co-hosted by Nick Braccia, Dee Cook, and Haley Moore and looks to shed light on the topic of transmedia storytelling with commentary, interviews and tips on how storytelling is moving into the 21st century.

Download Adobe Flash Player.

Download | Subscribe with iTunes

Nick Braccia from Culture Hacker
Dee Cook from Dog Tale Media
Haley Moore
(and Host Emeritus Robert Pratten from Transmedia Storyteller)

Special Guest:
Marc D’Agostino, creator of the_source

Marc D’Agostino joins us to talk about his work developing the_source, an interactive drama.

From This Episode:

The trailer for the_source


Push, Nevada

Bar Karma

For more about recent controversy around the term “transmedia”, check out Transmedia Talk Episode 22.

Editors’ Note: After sign off, Marc discussed his television festival experience with a little more, and said that he thinks that television festivals are more open to crossmedia/transmedia experiences than film festivals, possibly because television in general is more tied to the internet than film is.

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Posted in Transmedia Talk cross-media gaming storytelling transmedia

Haley Moore is a newspaper reporter, artist, and playwright based in north Texas. She has worked on several indie, fan and commercial Alternate Reality Games.

  • Transmedia Talk 38: Storyworld Conference 2011
    Welcome to Transmedia Talk, a podcast covering all things Story. Transmedia Talk is co-hosted by Nick Braccia, Dee Cook, and Haley Moore and looks to shed light on the topic of transmedia storytelling with commentary, interviews and tips on how storytelling is moving into the 21st century. [Audio clip: view full post to listen] Download | Subscribe with RSS |Subscribe… read more
  • When TV and Movies Get Games Right…
    Credit to Culture Hacker friend .tiff for showcasing this flash adaptation of “Cavern of the Evil Wizard”. CotEW, if you don’t know, is the King’s Quest-style adventure game that confounds 12-year old Josh Baskin and his friend, Billy in the 1988 Penny Marshall directed Tom Hanks vehicle, Big. It’s a small detail, but, from a dramatic POV,  it  probably… read more
  • Transmedia Talk #20 – Andrea Phillips on Ethics in Transmedia
    Welcome to Transmedia Talk, a new podcast covering all things Story. Transmedia Talk is co-hosted by Nick Braccia, Dee Cook, and Haley Moore and looks to shed light on the topic of transmedia storytelling with commentary, interviews and tips on how storytelling is moving into the 21st century. [Audio clip: view full post to listen] Download | Subscribe with iTunes… read more
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