By Haley Moore, April 28th, 2012

The spotlight was on startups at SXSW Interactive this year, but over at the conference’s first CraftCamp in Palm Park, we got to talk about a different kind of small business: artisan-driven commerce.

I wish I’d had the chance to spend more time at CraftCamp this time around, because one of the most interesting panels of the conference was there.  The talk, driven by Tara Gentile and Adam King, was a crash course in premium pricing.

Most artisans think of premium pricing and high end artifacture as something from a different world, even if the work they produce is high quality.  According to King, the key to bridging that gap is to listen to and watch high end consumers – find out what they value and how they make decisions.  He said that most high end consumers make purchasing decisions differently than the people who make the things they buy.

Gentile said that artists should focus on creating their best work and pricing it accordingly, rather than pricing to meet a given market price.

The message resonated not just because of the promise of profit, but because in a time when artists have to compete with factories, sometimes even on their own turf, the high end may be the only place where we can realistically thrive.

The event also featured a crafting table sponsored by Spoonflower, an online fabric printing shop that is arguably the nexus between the tech startup world and the artisan craft world.  They use an on-demand business model similar to self-publishing book outfits like Lulu.

The other big sponsor was Stitch Labs, another tech startup that looks to unify various storefronts with a single backend.   The presence of these companies left me wondering, though, whether there isn’t more money to be made from the crafters than from their customers.

  • Share/Bookmark

Posted in audience-building design events

Haley Moore is a newspaper reporter, artist, and playwright based in north Texas. She has worked on several indie, fan and commercial Alternate Reality Games.

RELATED
  • One from the archive: Filmmakers That Think Outside the Film
    The following article is one from the WBP archives. In the 1940’s filmmakers Michael Powell and Emeric Pressburger (known as “The Archers”) championed a multi-artform… read more
  • Transmedia Talk #13 – Jeff Gomez
    Welcome to Transmedia Talk a new podcast covering all things story. Transmedia Talk is co-hosted by Nick Braccia and Robert Pratten and looks to shed light on the topic of transmedia storytelling… read more
  • Followers
    Here is my interview with Scott Kirsner, who is the author of Friend, Fans & Followers: Building an Audience and a Creative Career in the… read more
By Haley Moore, November 8th, 2011

Welcome to Transmedia Talk, a podcast covering all things Story. Transmedia Talk is co-hosted by Nick Braccia, Dee Cook, and Haley Moore and looks to shed light on the topic of transmedia storytelling with commentary, interviews and tips on how storytelling is moving into the 21st century.

Download Adobe Flash Player.

Download | Subscribe with RSS |Subscribe with iTunes

Jeff Watson from the University of Southern California talks about Reality, a creative game he designed with Simon Wiscombe for students at the university’s School of Cinematic Arts.

Hosts:
Nick Braccia from Culture Hacker
Dee Cook from Dog Tale Media
Haley Moore

(and Host Emeritus Robert Pratten from Transmedia Storyteller)

Special Guest:

Jeff Watson, co-creator of SCA Reality at USC.

From This Episode:

USC’s Integrated Media Arts and Practice (IMAP) program.

The collaborative production game SFZero

Steve Jackson’s Illuminati

The card game Fluxx

Mary Flannagan’s Grow-A-Game

A few of our favorite deals:


Spacebound – Deal Page


The Game – Deal Page


Letters of My Lai – Deal Page

  • Share/Bookmark

Posted in Person of Interest Transmedia Talk crowdsourcing design experience gaming video

Haley Moore is a newspaper reporter, artist, and playwright based in north Texas. She has worked on several indie, fan and commercial Alternate Reality Games.

RELATED
  • ARGFest heads to Atlanta
    I had the opportunity to speak at ARGFest in 2008 and had a wonderful time. It’s a great group of people doing some amazing work in the transmedia space. I was thrilled to hear that ARGFest this year would be getting bigger and better. I had a chance to ask ARGFest Chair Brooke Thompson a few questions about this year’s… read more
  • CALL FOR ENTRY: The Pixel Pitch
    Power to the Pixel has just opened calls for it’s annual Pixel Pitch. Now in its second year the Pixel Pitch offers transmedia projects an opportunity to present their work to an international panel of judges consisting of producers, funders, sales agents and distributors. This year’s top project will be award a cash prize thanks to support from ARTE. To… read more
  • Transmedia Talk #10 – Caitlin Burns, Jay Bushman
    Welcome to Transmedia Talk a new podcast covering all things story. Transmedia Talk is co-hosted by Nick Braccia and Robert Pratten and looks to shed light on the topic of transmedia storytelling with commentary, interviews and tips on how storytelling is moving into the 21st century. [Audio clip: view full post to listen] download Or Subscribe iTunes NB: If you’d like to give  us feedback, recommend yourself… read more
By Haley Moore, September 10th, 2011

Welcome to Transmedia Talk, a podcast covering all things Story. Transmedia Talk is co-hosted by Nick Braccia, Dee Cook, and Haley Moore and looks to shed light on the topic of transmedia storytelling with commentary, interviews and tips on how storytelling is moving into the 21st century.

Download Adobe Flash Player.

Download | Subscribe with RSS |Subscribe with iTunes

Rich Silverman, Alex Lemay, and Transmedia Talk host Dee Cook discuss the future of publishing and talk about GoBZRK, the experience they have created for an upcoming novel by prolific young adult author Michael Grant.

Hosts:
Nick Braccia from Culture Hacker
Dee Cook from Dog Tale Media, Experience and Community Moderator for GoBZRK

(and Host Emeritus Robert Pratten from Transmedia Storyteller)

Special Guests:
Rich Silverman, Writer/Producer, GoBZRK
Alex Lemay, Executive Producer, GoBZRK

From This Episode:

Animorphs

Gone

Silverman and Lemay are members of The Shadow Gang.

Borders closed almost 400 stores in July.

Egmont UK, the publisher of BZRK

Nexus Humanus, the first in-game site for the experience.

Why So Serious, the ARG experience for the Dark Knight. ( player forum )

Publishers Weekly’s interview with Michael Grant

ARGNet’s coverage of the experience

  • Share/Bookmark

Posted in ARG Publishing Transmedia Talk design experience gaming podcast storytelling

Haley Moore is a newspaper reporter, artist, and playwright based in north Texas. She has worked on several indie, fan and commercial Alternate Reality Games.

RELATED
By Haley Moore, August 25th, 2011

Welcome to Transmedia Talk, a podcast covering all things Story. Transmedia Talk is co-hosted by Nick Braccia, Dee Cook, and Haley Moore and looks to shed light on the topic of transmedia storytelling with commentary, interviews and tips on how storytelling is moving into the 21st century.

Download Adobe Flash Player.

Download | Subscribe with RSS |Subscribe with iTunes

Stitch Media partner Evan Jones talks about the role of the audience in transmedia storytelling, suspension of disbelief, and Stitch’s new project, the Drunk and On Drugs Happy Funtime Hour.

Hosts:
Nick Braccia from Culture Hacker
Dee Cook from Dog Tale Media
Haley Moore

(and Host Emeritus Robert Pratten from Transmedia Storyteller)

Special Guest:
Evan Jones, partner at Stitch Media

From This Episode:

Jones’s TEDx Halifax talk, “Belief is Not Binary”

Search4E

VirtuQuest

The Drunk and on Drugs Happy Funtime Hour

America 2049

Him, Her and Them, and our episode on the project

The film Catfish

Redress Remix

Stitch Media’s web series Moderation Town

  • Share/Bookmark

Posted in ARG Transmedia Talk design experience marketing podcast storytelling transmedia

Haley Moore is a newspaper reporter, artist, and playwright based in north Texas. She has worked on several indie, fan and commercial Alternate Reality Games.

RELATED
  • Catching up with Color Me Katie
    Since we last saw her, Katie Sokoler AKA Color Me Katie has been busy. In case you need a refresher, Katie is an amazing, young photographer and street artist working out of Greenpoint, Brooklyn. Since our Season One episode on Katie (RADAR 011 – Color Me Katie), she has taken her work in cunning new directions, and has caught the… read more
  • POV The Value of Cross-Media Storytelling
    I’ve just return from Hot Docs where I participated in a panel of judges for the newly formed Convergence Lab. Created by DocAgora, the lab focuses on a number of projects. The lab brings together producers, filmmakers and interactive designers in an effort to develop cross-media strategies for their projects. Cross-media (the telling of stories across multiple mediums, devices and… read more
  • The Value of Story: Michael Margolis
    Michael Margolis is the President of Get Storied, an education company that teaches people how to feel, think, and see in narratives. As an evangelist for storytelling and the creative process, Michael works with clients ranging from Audubon, Omnicom, and Zappos.com . Michael is also  author of Believe Me: a Storytelling Manifesto for Change-makers and Innovators, which is available as… read more
  • twitter
  • facebook
  • delicious
  • youtube
  • vimeo

Join the WorkBook Project mailing list - enter your email below...

READ

There are no events to show at this time.

Powered by Lifestream.

Podcast Archive