By peter katz, April 14th, 2011
There are many apps on your smart phone. How many do you really use? Me: Yelp, Facebook, Twitter, Huffington Post, Lastfm, and Google maps. My 100 other ones collect dust because they don’t solve a problem or are a bad imitation. At SXSW I discovered an unique app called iTouru: remember listening to an audio tour at a museum, now imagine if the entire world had an audio tour. These stories could provide new perspectives for a city. Below is my interview with Andrew Dever, Founder & CEO of iTour. You can follow him @andrewdever.

What is iTouru?

iTourU is a new iPhone App that lets anyone create, discover and share what we call ‘Pocket Tours’, which have ’stops’ that are tagged to a map and include audio, text and photos about that location.

These Pocket Tours can be about absolutely anything, making iTourU a platform for creativity and real world adventure.

How  did you come up with the idea?

The idea came to me when a friend sent me a satirical tour she had made about a renaissance exhibition. She’d recorded it in mp3 and sent it to friends on Facebook. It was pretty popular, and I thought it would be cool to make it possible for anyone to easily create personal niche tours and share them from their phone. It was simply irresistible to me that with audio you could actually see and touch the world around you (rather than watch a video or read about it on your device).

So that’s what we did: built a platform for creativity and real world adventure.

Who did you make this for?

Good question. In the long-term we believe anyone could use it. You just have to be interested in the world around you. It’s like YouTube but instead of video it’s location based audio (and other multi-media). So it’s not limited to traditional “audio tours” of museums. Your Pocket Tours can be about anything!

At the moment we’re really trying to find creative, inspiring and insightful ‘publishers’ and help them create and share amazing Pocket Tours. We’re learning new ways it could be used everyday!

What has been your favorite tours so far?

My personal favorite is the “Keep Austin Weird” tour by Howie Richey. We’ve also been working with quite a few publishers in San Francisco and there’s so many good tours about to be released!

Which cities have the most traction?

We’re only a baby now – we launched at SxSW and spent the week before that in Austin. There’s over 30 tours available there and counting! Over the next six months we’ll be seeding content in many of the best cities around the world.

What’s your advice to someone making a tour?

You’re only limited by your own imagination. Be adventurous, find locations that mean something to you and share your creativity, insight and inspiration!

Do you think storytellers will create a narrative around locations?

Absolutely. It’s like watching a movie in true 3D!

What’s your long term vision for iTouru?

Simple. We want to truly reinvent how people tour the world and build things that make the real world more inspiring, insightful and adventurous.

We have some BIG ideas around how to do that, stay tuned!

You can follow us @itourukombi, visit our blog and download our iPhone App here!

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Posted in Uncategorized social media storytelling

peter katz is an award winning filmmaker based in Los Angeles. Peter has produced genre films that have screened all over the world from the AFI Fest to the Rome Film Festival. His first picture Home Sick starred Bill Moseley from The Devil's Rejects and Tom Towles from Henry Portrait Of A Serial Killer. Next Peter worked with Tobe Hooper (director of Texas Chainsaw Massacre and Poltergeist) on Mortuary, which premiered on the Sci Fi Channel. Most recently he was a producer on Pop Skull, a psychological ghost film, that has received great reviews in Variety and numerous film web sites. Currently, Peter is developing projects across various mediums including film, comics, and the web.

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By Haley Moore, April 11th, 2011

Welcome to Transmedia Talk, a podcast covering all things Story. Transmedia Talk is co-hosted by Nick Braccia, Dee Cook, and Haley Moore and looks to shed light on the topic of transmedia storytelling with commentary, interviews and tips on how storytelling is moving into the 21st century.

Download Adobe Flash Player.

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Hosts:
Nick Braccia from Culture Hacker
Dee Cook from Dog Tale Media
Haley Moore

(and Host Emeritus Robert Pratten from Transmedia Storyteller)

Special Guest:
Mike Knowlton and Hal Siegel from Murmur

Mike Knowlton and Hal Siegel discuss how they developed Him, Her and Them, the first Facebook-native film, which launched on April 6.

From This Episode:

Arcade Fire’s interactive film The Wilderness Downtown

Collapsus

The Facebook version of The Dark Knight

David Lynch’s iPhone video rant.

Simon Pullman’s article on Him, Her and Them on Transmythology

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Posted in ARG Transmedia Talk event gaming storytelling transmedia

Haley Moore is a newspaper reporter, artist, and playwright based in north Texas. She has worked on several indie, fan and commercial Alternate Reality Games.

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By Haley Moore, April 5th, 2011

Welcome to Transmedia Talk, a podcast covering all things Story. Transmedia Talk is co-hosted by Nick Braccia, Dee Cook, and Haley Moore and looks to shed light on the topic of transmedia storytelling with commentary, interviews and tips on how storytelling is moving into the 21st century.

Download Adobe Flash Player.

Download | Subscribe with iTunes

Hosts:
Nick Braccia from Culture Hacker
Dee Cook from Dog Tale Media
Haley Moore
(and Host Emeritus Robert Pratten from Transmedia Storyteller)

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Marc D’Agostino, creator of the_source

Marc D’Agostino joins us to talk about his work developing the_source, an interactive drama.

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For more about recent controversy around the term “transmedia”, check out Transmedia Talk Episode 22.

Editors’ Note: After sign off, Marc discussed his television festival experience with a little more, and said that he thinks that television festivals are more open to crossmedia/transmedia experiences than film festivals, possibly because television in general is more tied to the internet than film is.

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Posted in Transmedia Talk cross-media gaming storytelling transmedia

Haley Moore is a newspaper reporter, artist, and playwright based in north Texas. She has worked on several indie, fan and commercial Alternate Reality Games.

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By Dee Cook, April 3rd, 2011

Welcome to Transmedia Talk, a podcast covering all things Story. Transmedia Talk is co-hosted by Nick Braccia, Dee Cook, and Haley Moore and looks to shed light on the topic of transmedia storytelling with commentary, interviews and tips on how storytelling is moving into the 21st century.

Download Adobe Flash Player.

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Dee Cook from Dog Tale Media
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Dee Cook and Haley Moore recap the transmedia presence at SXSW Interactive 2011.

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The PGA’s Transmedia Producer credit.

Fourth Wall Studios’ recent influx of money.

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SXSW Panel: Fireside Chat: Tim O’Reilly Interviewed by Jason Calacanis

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The Transmedia Artists Guild held an introductory panel at SXSW.

SXSW Panel: Fan to Fanatic: True Blood’s Marketing Hook

SXSW Panel: The Future of Storytelling: DEXTER Fans Play Killer

SXSW Panel: Having Fun Yet? 10 Usability Heuristics For Games

SXSW Talk: Project 314: Putting The ‘Game’ Back Into ARGs with Adrian Hon

SXSW Talk: Hoax or Transmedia? The Ethics of Pervasive Fiction with Andrea Phillips

SXSW Panel: Social Media Is Science Fiction with Maureen McHugh and Molly Crabapple

SXSW Panel: Can Transmedia Save the Entertainment Industry?

Flynn Lives, 42 Entertainment’s ARG for Tron:Legacy.

SXSW Panel: New Worlds: Creating Online Sci-fi and Fantasy Experiences in which Felicia Day explains why she rolls her eyes at the term transmedia.

The #AntiTransmedia movement.

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Stitch Media’s diagram of possible transmedia definitions.

Frank Rose’s book The Art of Immersion

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Posted in ARG Transmedia Talk cross-media gaming storytelling transmedia

Dee Cook was elated to discover the world of interactive storytelling because, at that moment, she finally discovered what she wanted to do when she grew up. She has written, designed, and consulted on a score of alternate reality games and campaigns, most recently Focus Rally America, True Blood, and World Without Oil. Find out more about her at http://deecook.com

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