By lw, July 26th, 2008

Marshall Herskovitz (Blood Diamond, Quarterlife)

  • I got into writing because i didn’t want to work in an office and have a boss, can’t do that with how networks are run today
  • called in every favor of the last 20 years to make the quarterlife pilot knowing that he would break it up to be viewed on the web
  • could we bring the knowledge we had of television production and bring it to the web? No. But we could do it for the internet for 1/2 the cost of TV
  • I’m going to do what I’m going to do as cheaply as I can
  • do a series that is twined off of a social network, but the social network can stand on its own
  • when he made quarterlife he purposely got rid of all of the television reality (demographics, “rooting factor,” etc.)
  • quarterlife yanked from TV after one episode. It was an internet show, not a TV show.
  • haven’t been able to raise enough money for a second season
  • trying to find a way to do a second season as internet only.
  • trying to offer something that other social networks don’t
  • paradigms of internet commerce come out of no where and hold sway until someone proves it untrue (i.e, social networks are a great investment one day, the next day social networks don’t monetize and are a bad investment)
  • We’re looking for an iPod moment where people see a new product and immediately adopt it. We’re waiting for that with scripted content. The one product that changes how people view content.
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