By lw, September 13th, 2008

DIY DAYS is coming to Boston

This event is FREE thanks to Massachusetts College of Art and Design, Professional and Continuing Education, From Here to Awesome and the Workbook Project

DIY DAYS – fund :: create :: distribute :: sustain
How do we sustain ourselves as filmmakers and storytellers in this day of shifting film distribution systems? How do we monetize our film and get the word out without studio support? Presented by MassArt, From Here to Awesome and The Workbook Project – DIY DAYS aims to answer these questions with a day of roundtable discussions and workshops: A look at how to fund, create, and distribute and sustain.


SPECIAL SCREENING of FROM HERE TO AWESOME FILMS

Friday, October 3, 2008
Tower Auditorium
Massachusetts College of Art and Design
621 Huntington Avenue, Boston
Directions Link: http://massart.edu/x474.xml
7pm to 9:30pm

DIY DAYS CONFERENCE
Saturday, October 4, 2008
Trustees Room, 11th Floor Tower Building
Massachusetts College of Art and Design
621 Huntington Avenue, Boston
Directions Link:: http://massart.edu/x474.xml
10am to 6:30pm

Event schedule:

10:00
DOORS OPEN

10:15 to 11:00
AN INVESTOR’S PERSPECTIVE ON INDIE FILM AND DIGITAL MEDIA
Todd Dagres has a unique perspective on the funding of film and digital media. As a founder and General Partner of Spark Capital, he’s led Spark’s investments in Veoh Networks, Menara Networks, Verivue, EQAL, Covestor, Tjet, and Intune Networks. Mr. Dagres’ Entertainment and Media endeavors include establishing two film and television production companies (Prospect Pictures and Ealing Studios) that together have produced over 10 films and TV shows since 2003. He has also been involved in the production of several films including Pretty Persuasion (2005 Sundance Film Festival) which was released by Samuel Goldwyn and Sony Pictures Entertainment and TransSiberian (2008 Sundance Film Festival) which was released by First Look Studios.

Fireside chat – Todd Dagres, Scott Kirsner, Lance Weiler

11:00 to 12:00
IF IT DOESN’T SPREAD, IT’S DEAD: CREATING VALUE IN A SPREADABLE MARKETPLACE
Xiaochang Li and Ana Domb from MIT’s Convergence Culture Consortium look at how media content spreads in the current landscape and how the audience engages with it. Moving away from the “viral” metaphor that strips the user of its agency, they examine the shift away from a “sticky” model to a “spreadable” one. This notion of spreadability is intended as a contrast to older models of stickiness which emphasize centralized control over distribution .This presentation is the result of research project developed over the last year with Dr. Henry Jenkins.

12:00 to 12:30
SHOW ME THE MONEY – Slava Rubin
As today’s global financial markets struggle, the U.S. presidential candidates are raising over $1,000,000 a day online in sub $1,000 contributions from individuals. In other industries, companies like Prosper, Kiva and Sellaband are eliminating the middlemen and democratizing fundraising as well. The secret is crowdfunding and fan participation. Through a direct connection (i.e. social networks, email, distribution outlets, blogs, house parties, twitter, chat) and a call to action, each case study is converting niche audiences into their fundraising and promotional base. “Show Me The Money” discusses the trends, the tools, and the companies pioneering DIWO (Do-It-With-Others) Funding and Filmmaking. From widgets to VIP perks, this presentation is for the independent artist interested in engaging their audience to raise money.

12:30 to 1:30
LUNCH

1:30 to 2:00
THE ERA OF DIGITAL CREATIVITY: OPPORTUNITIES & CHALLENGES – Scott Kirsner
We’re living in the era of digital creativity: ideas can take shape and reach audiences with unprecedented ease. The tools of production and the channels of distribution have been democratized. And yet… the old forms — half-hour TV shows, hour-long dramas, 90-minute feature films — don’t seem like they work quite as well in this new environment. What forms and story-telling strategies will replace them? How will creators build audiences for their work, and earn a living?

2:00 to 3:00
MODERN FILMMAKING- Arin Crumley
What are the new story telling tools? How can technology enhance the creative process. What new styles and techniques of filmmaking are now possible? What are the new ways to create collaborative films? What does it mean to be a director immersed in a reality in which everyone has a camera and is their own director? What’s the potential for two way filmmaking conversations between creators and audiences? How does this new media landscape effect the timing of how content is ideally released, democratic availability to all and being sustainable for the creative teams that play a role in making these new films?

3:00 to 4:00
NAVIGATING THE DISTRIBUTION DIVIDE – Lance Weiler
Much has been written about the erosion of the independent film business over the last year. We’ve seen the shuttering of various distribution companies, poor box office for specialty films, a reduction of shelf space – not to mention the complete saturation of films in the market due to the democratization of the tools. We all know the problems, but where are the evasive new business models? How does one advance beyond first mover advantage, marketing gimmicks and press hooks? Where are the models that can be operationalized and developed into real options for all filmmakers? We’ll look at the traditional, hybrid and DIY opportunities.

4:00 to 4:30
NETWORKING BREAK
Members of the audience discuss and share the projects that they are working on.

4:30 to 5:30
FROM HERE TO AWESOME FILMMAKERS ROUNDTABLE
Join From Here to Awesome filmmakers for a discussion on how social media is working for them. How has the FHTA experiment changed the ways they think about making and releasing their films? What have they learned from “day and dating” their films?

Discussion leader Arin Crumley – Roundtable: Matt Von Manahan, Zeke Zelker, Raffi Asdourian, Javier Prato, Fritz Donnelly

5:30 to 6:00
BRAINSTORMING SESSION – David Tames
Can giving something away lead to a profit? David Tames opens up his strategy for releasing his latest doc Smile Boston Project. The film profiles artist Bren Bataclan and his hybrid model of giving away artwork for free and how it has lead to a profit. In this special brainstorming session David layouts out his releasing plans and welcomes audience feedback.

6:00 to 6:30
AN OPEN CONVERSATION ABOUT WORKFLOW – Andy Williams
The process of making and releasing a film can be a difficult process but a clear workflow path can ease the pain. What do you need to know and how do you best prepare for the various formats, transfers, and deliverables that digital and traditional outlets require. This open session will take examples from the audience and break them down step by step and provide suggestions.

Parking details:

Park in the Ward Street lot

MassArt is at 621 Huntington Avenue. Boston, 02115

The Tower Building is on the corner of Huntington and Evans. It’s a modern thirteen story tower. Hard to miss in the area. The Ward Street parking, however, is tricky to find.

The Ward Street Parking Gate will be open Saturday, October 4th
from 7am until 2pm. THIS MEANS THAT YOU JUST NEED TO ENTER BETWEEN 7am and 2pm. AFTER WHICH YOU ARE FREE TO LEAVE AFTER 6PM.

Here are detailed directions for people driving to the Ward Street lot:

COMING WEST ON HUNTINGTON AVE
If you’re traveling west on Huntington Avenue towards MassArt, as you pass the main campus on your right, take a left at the light onto Longwood Avenue, crossing over the trolley tracks. Go straight to the stop sign and turn left, then immediately turn right onto Ward Street. MassArt’s parking lot is short distance ahead on the left. See the Google Map of the area if you need visuals.

COMING EAST ON HUNTINGTON AVE
If you’re traveling east on Huntington Avenue towards MassArt, right at the light onto Longwood Avenue, then a quick left and right and you’re on Ward Street. MassArt’s parking lot is short distance ahead on the left. You can’t turn right onto Ward Street from Huntington avenue, so if you miss the intersection, you’ll have to take a long loop around the blog. See the Google Map of the area if you need visuals.

We’re looking for volunteers to help with the events. If you’re interested please contact us at info [@] workbookproject dot com

We need the following:

1. people to help with setup, collecting tickets, registration, breakdown and cleanup
2. folks with cameras and audio gear to help document the events
3. editors to help edit, encode and upload the footage
4. live blogger to document the conference

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COMMENTS

  • This is a really interesting blog post,I have added your blog to my bookmarks I really like it,keep up the good work!

  • Matthew Chana

    I left DIY Days Boston so inspired. I could have paid you guys a million dollars for everything that you shared. THANK YOU!!!!!

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