By lw, July 11th, 2009

We’re excited to announce this year’s program for DIY DAYS Philadelphia. It represents our largest conference to date. We’ll be running two large rooms throughout the day. We’re pleased to welcome an amazing collection of speakers who represent a wide range of creative disciplines (film, music, gaming, design, software development). *Order and schedule is subject to change.

We’re excited to announce this year’s program for DIY DAYS Philadelphia. It represents our largest conference to date. We’ll be running two large rooms throughout the day. We’re pleased to welcome an amazing collection of speakers who represent a wide range of creative disciplines (film, music, gaming, design, software development). *Order and schedule is subject to change.

*NEW – FULL SCHEDULE FOR THE DAY

WHEN:
SATURDAY AUGUST 1st

WHERE:
UArts
Terra Building 17th Floor
211 South Broad Street
Philadelphia, PA

FREE but space is limited
8:30 AM registration opens
9:15AM to 6PM Conference
6:30 to 8PM After Party and Mixer

8:30 AM to 9:00 AM
ON SITE CHECK IN

MAIN HALL

OPENING REMARKS

KEYNOTE – DOUGLAS RUSHKOFF
The End of the Story: How capitalism killed narrative, and how to grow new ones
The myth of infinite market expansion was supported, at least in part, by a story structure dependent on crisis, climax, and relief. Just as we are now demanding bankers give up their absolute control of our monetary system, must we as storytellers give up control of our narratives? And how can we make a living telling stories in a world where everyone now has a story to tell, and a means of telling it?

TALK – FANS FRIENDS AND FOLLOWERS
One of the central challenges that creative folks face in these digital times: how do you cultivate an audience and a business model that will support your work? Join SCOTT KIRSNER (journalist / author) as he shares how filmmakers, musicians, visual artists, writers and comedians are creating and sustaining from their work by establishing direct connections with their FANS, FRIENDS and FOLLOWERS.

TALK – BUILDING A CREATIVE FOUNDATION
Over the last decade the credit card has starred in most of the creation myths of our industry. The gods of credit came down and handed us tablets of plastic and lo and beholda film was born. Sure, hard work and years of sweat and swear words played a part too, but that mighty card made it possible to pull art out of thin air. And it was like magic — when you needed credit, it appeared. A lot of films got made, but so did a lot of debt. In fact most Americans are swimming in debt. ESTHER B. ROBINSON (film producer and founder of ArtHome) explains how to build a solid creative foundation so that you can not only sustain but thrive.

SPEED POWER POINT TBD

FIRESIDE – THE EVOLUTION OF STORYTELLING
Technology is impacting the art and craft of storytelling. As the industry shifts and audiences move from passive to active collaborators how does the art of storytelling change? How does one develop stories that can travel across screens and devices? LANCE WEILER (THE LAST BROADCAST, HEAD TRAUMA) and CHUCK WENDIG (author of over 60 gaming books) discuss some of the story architecture techniques that they’re employing around a variety of TV, Film and gaming projects.

BREAK

TALK – SCIENTISTS ARE THE NEW ROCKSTARS
“Scientists Are the New Rockstars” (SATNR) is a live multimedia spectacle exploring the fuzzy and quarky lines between hard science, social science, metaphysics and art with hands-on examples of environmentally sustainable art and technologies. Garage science and maker culture is rapidly becoming more popular in the pantheon of DIY culture, especially in the creation of sustainable technologies. As it becomes clear we’ve reached the end of the era of proprietary intellectual property, it becomes apparent that all things are possible when tapping into the collective consciousness surrounding creativity. The world of science and art are quite connected. Join SCOTT BEIBIN (Lost Film Fest) as he unveils his newest creation.

ROUNDTABLE – NEW MODELS IN MUSIC
The music industry will never be the same again. The days of record advances and label supported tours are all but gone. Recorded music has lost much of its value due to the ease of sharing digital files. But as the industry struggles to maintain its’ control with the adoption of 360 degree deals which give them a take of licensing, touring, merchandise and music sales – many musicians are foregoing traditional deals and forging direct relationships with their audiences. BRIAN McTEAR (Weathervane), JESSE VON DOOM (CASH Music), LEAH KAUFFMAN (Phrequency) and MARK SCHONEVELD (yvynyl) share their personal insights into new models which promise to have impact beyond the music industry.

LUNCH

TALK – NEW MODELS OF FUNDING: BEYOND THE BIG SCREEN
As traditional indie film finance dries up, filmmakers are on the lookout for new sources of funding. In a content-saturated market, enabled by new technology and amplified by social media, could extending the story experience hold the answers to a new wave of creative expression? ANITA ONDINE (Seize the Media) shares a number of new funding models for those willing to think beyond the big screen.

TALK – THE FUTURE OF COMICS
Comics are evolving right off the printed page into an online medium all its own; what do new mobile hardware platforms mean for online/digital comics? Acclaimed comics creator DAN GOLDMAN (Shooting War, A Graphic Diary of the Campaign Trail) discusses what portability means to expanding your readership, creating new business models and exploring new global distribution channels.

SPEED POWER POINT TBD

ROUNDTABLE – FROM HERE TO AWESOME
Production has become democratized while digital distribution is quickly becoming commoditized thus fragmenting the marketplace and resulting in little to no revenue. The problems that the independent film industry faces are well documented but where do we go from here? What are the new models of discovery and distribution? How are storytellers going to fund, create, distribute and sustain from their work? ARIN CRUMLEY (Four Eyed Monster, As the Dust Settles) SCOTT MACAULAY (film producer & editor of FILMMAKER MAGAZINE) NOAH HARLAN (film producer & mobile app developer), SCOTT KIRSNER (journalist and author), DON ARGOTT (ROCK SCHOOL)

BREAK

SPEED POWER POINT TBD

PANEL – EXTENDING THE EXPERIENCE
With a decline in the penetration of traditional advertising due to digital technology and the emergence of an on-demand culture, studios and brands are experimenting with extending the way they reach audiences and potential customers. ARG (alternate reality games), virtualization, visualization, geo-locational services, augmented reality and mobile apps are all extending storytelling experiences. But how do you strike the balance between an industry that has come to measure itself by impressions with the value of audience engagement? Where does IP reside when authorship changes and the audience or consumer becomes creator? And is it possible to channel brand dollars into original content? MICHAEL MONELLO (Campfire Media, producer of the Blair Witch Project), BRIAN CLARK (founder of GMD Studios) and DAVID BEARD (Chief Technology Architect STM), JOHN THREAT (media threat) MODERATOR IVAN ASKWITH (Big Spaceship)

TALK – SITA SINGS THE BLUES Distribution Project Report
“If it’s free, how do you make money?” 5 months after the Creative Commons Share Alike release of her animated musical feature Sita Sings the Blues, Nina Paley presents the first round of hard data from the project. Contrary to MPAA propaganda, the more the audience freely shares the film, the more they purchase DVDs, theater admissions, and merchandise; witness the $$ numbers that prove it. NINA PALEY

TALK – VALUE IN A BUCKET: THE CONSTRUCTION OF SOCIAL AND SUBCULTURAL CAPITAL IN TECNOBREGA
Tecnobrega, Brazil’s “cheesy techno”, turned many conventions of the mainstream music industry upside down. Its musicians decided to forgo copyright in favor of allowing their music to circulate (and mutate) freely. Today, in a city with very limited economic resources, Tecnobrega is a thriving, commercially viable, industry. What is this music offering its audience for them to support it? How does the audience play into their value proposition? What are the symbolic and economic currencies being traded here? And what can we, as creators from other peripheries, learn from them? ANA DOMB (MIT)

TALK – BETTER THAN FREE
The Internet is a super-distribution machine that allows copies of digital media to flow in an almost frictionless way. As the wealth and survival of traditional media businesses are built on selling precious copies, the free flow of free copies is undermining the established order. If reproductions of media are free, how can we keep on financing films and how can we find value in the media we create and sell? BRIAN NEWMAN (former CEO Tribeca Film Institute)

TOWN HALL – WHERE DO WE GO FROM HERE?
One of the goals of DIY DAYS is to cross-pollinate those working in different creative disciplines within a given geographical area. Throughout the day many ideas and concepts will have been presented but how can they be taken and put into practice? What does the Philadelphia creativity community need in order to thrive? During this Town Hall session the audience will be asked to participate in charting a possible course – one which enables those in the Philadelphia area to fund, create, distribute and sustain as creative storytellers. GEOFF DiMASI (Punk Ave) GRETJEN CLAUSING (PIFVA / SCRIBE), JOHN HENRY THOMPSON, ALLAN EDMUNDS (Brandywine Workshop)

BLACK BOX THEATER

OPEN NETWORKING – “THE PROJECT WALL”
During Breaks make your way to the Project Wall. Are you looking for assistance around an upcoming project? Are you in search of an actor, editor, writer, producer, composer, software developer or game designer? Do you need a collaborator? If so during breaks make your way to the Black Box Theater and post your needs on the “project wall.”


WHAT YOU NEED TO KNOW – MOBILE APPS
: Have you thought about creating a mobile application to support a project that you’re working on? NOAH HARLAN breaks down the process of taking something from concept to application.

WHAT YOU NEED TO KNOW – AUDIENCE BUILDING: The importance of building and maintaining an audience is vital to longevity of anyone wishing to make creative work. Learn the best tools, tips and tricks to growing an audience and turning it into a fan base. A guided tour of tools and techniques by SCOTT KIRSNER and LANCE WEILER

WORKSHOP – TRANSMEDIA ACTIVISM: CREATING A CROSS-MEDIA PLATFORM FOR SOCIAL ISSUE CAMPAIGNS
Transmedia strategies offer new ways for media artists and activists to engage diverse communities on social justice issues. Our workshop will look at opportunities to create social change using online tools and cross-media strategies, outlining a basic framework for “transmedia activism” as well as exploring practical strategies in a “hands on” exercise. We will be working with Lotje Sodderland’s documentary in progress, Boomtown Babylon, as our case study. LINA SRIVASTAVA and VICKI CALLAHAN

PANEL – A NEW BREED: A LOOK AT THE CHANGES IN CREATIVE COLLABORATION
There are more ways to collaborate then ever before. From pre-production to production to post to distribution there are a host of exciting new technologies and technics that enable storytellers to create. Join a team of cutting edge creators as they share their process of working with actors, crew, and each other in order to make films that have no creative borders. SABI PICTURES, TOM QUINN, EUGENE MARTIN, ARIN CRUMLEY, HUNTER WEEKS, ZEKE ZELKER, SASKIA WILSON-BROWN, MODERATOR SCOTT MACAULAY

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