By Lance Weiler, April 30th, 2010

Jeff Gomez and his company Starlight Runner Entertainment are leaders in the transmedia space. Jeff was instrumental in helping to establish a transmedia producer credit with the PGA (Producers Guild of America). During his talk at DIYDays NYC he gave a heartfelt presentation about his own background and what lead him to transmedia storytelling.

TRANSMEDIA STORYTELLING: CREATING BLOCKBUSTER WORLDS – JEFF GOMEZ
Growing up in the projects of Manhattan’s Lower East Side, Jeff Gomez dreamed of fantastic realms full of strange creatures, amazing heroes and high adventure. Today, as the President and CEO of Starlight Runner Entertainment, Jeff engages audiences around the world by producing spectacular transmedia storylines for Disney, 20th Century Fox, Hasbro, Microsoft and Coca-Cola. DIY Days invites you to hear Jeff tell his remarkable tale, and learn about a vanguard form of writing, creative development and production that is taking the entertainment and advertising worlds by storm.

For more on Jeff
twitter @Jeff_Gomez
Starlight Runner

Special thanks to Raffi Asdourian and his team for all the help with documenting the event
http://twitter.com/zaffi

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