By Lance Weiler, June 6th, 2010

How is transmedia production and distribution different from film, tv, video and game distribution? Join Anita Ondine and David Beard as they deliver a practical overview of the process of producing and distributing transmedia experiences. From budgeting and scheduling to designing an integrated workflow to the distribution of transmedia works across a broad range of delivery platforms – “How to Design Transmedia” provides an overview of how to integrate transmedia effectively into your production and distribution process.

More on Seize the Media

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Posted in DIYDays NYC biz dev storytelling transmedia
By Lance Weiler, May 24th, 2010

Michael Margolis of GetStoried gave a presentation on personal branding to a packed room at DIYDays NYC. The following vid captures the presentation – please excuse the camera mic.


Hello, is this microphone on? As an artist or creative, it’s easy to talk about your passions. Sure, everybody has a story to tell. Yet getting others to see, care, and believe in the same things you do is a different story. How can you market your truth in way that’s still relevant and genuine? This session introduces a new ego mindset for social media with brand frameworks that will encourage people to embrace and buying into your work.

For more on Michael:

special thanks to Raffi and his team for documenting the day!

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Posted in DIYDays NYC social media storytelling
  • DIYDays NYC – Brian Chirls [vid]
    In the media industry, gatekeepers traditionally wield extraordinary power over creatives, as they hold artists’ dreams in their hands. This imbalance has led to a bizarre set of standard deal terms and practices that would seem absurd in any other industry. Now that artists have the power to reach their audiences directly, these old ways are obsolete. Before entering the… read more
  • DIY DAYS NYC – Ted Hope [vid]
    Ted Hope, co-founder of This is that & Good Machine, has produced close to sixty films, including three Sundance Grand Prize winners and the first features of Alan Ball, Todd Field, Michel Gondry, Nicole Holofcener, and Ang Lee. A strong supporter of a truly free film movement Ted believes that– due to the democratization of the tools which enable &… read more
  • New Breed LA: The Integrity of Story [vid]
    For the community of working-class filmmakers at New Breed a constantly evolving creative process of telling our stories is the one thing we can count on in these changing times. Embarking on journeys through deeper methods of collaboration & engaging with fans across various platforms is certainly exciting – but one thing is for certain, the creative needs to be… read more
By Lance Weiler, May 7th, 2010

Bre Pettis loves to make things, share them with the world, and support others in their dreams of making things. He co-founded MakerBot Industries to bring manufacturing to the masses and he co-founded Thingiverse so there would be a place for to share digital designs on the web. He is also a founder of NYCResistor, a hacker collective that seeks to learn, share, and make things. When Bre’s not making things, he is sleeping.

For more on Bre and MakerBot

RADAR episode on MakerBot

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Posted in DIYDays NYC crowdsourced
By Lance Weiler, May 4th, 2010

The Universal Record Database, otherwise known as the “definitive site for human achievement” is an interesting crowdsourced project that encourages users to share, break and tell stories around the world records they set. President and co-founder Dan Rollman shares how URDB has grown into an online and offline community.

What do ‘Most money destroyed for profit’, the ‘Longest shhh’ and ‘Most flaxseed cracker people created in one minute’ have in common? They are all records held on Dan Rollman and Corey Henderson’s Universal Record Database, otherwise known as the ‘definitive site for human achievement’. Dan Rollman takes us through the thinking behind the project and shares how URDB has built a dedicated community.

More on URDB

RADAR featured URDB in Season 1

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Posted in DIYDays NYC crowdsourced event vid
  • Support the monster
    In an interesting experiment FOUR EYED MONSTERS has joined forces with film community site Together they are running a 1 week promotion which started yesterday. The promotion has the full movie running on youTube and for each person who signs up for a FREE account FEM will receive a dollar. In traditional models of distribution this type of… read more
  • Slaves of Industry
    I don’t want to sell my work to corporations. I want to sell my work to, and share it with, people. I don’t know why it has taken me this long to land upon this thought, but it hit me like a ton of bricks today. For some time now folks in the ‘industry’ have been crying, rather loudly, about… read more
  • Can a Story Be Too Real?
    Maureen McHugh has a piece up on MimeFeed about The Illusion of Authenticity, in which she talks about the most compelling storytelling as an alchemical mix between the mundane and the surprising. So achieving ‘authenticity’ requires novelty in an established convention. The audience needs some level of comfort and some elements of surprise. For now, Transmedia is pretty much always… read more
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