By Lance Weiler, June 14th, 2010

The ubiquitous nature of smart phones and location aware devices means transmedia storytelling can become a local and dynamic experience for the masses. This workshop by Ethan Rublee will serve as a rabbit hole into the technology behind AR and geo-locational platforms. Open source software, some programming gumption, and off the shelf hardware is all that is needed to experiment. Android phone app development will be thoroughly evangelized. Ideas on using local space to connect distant users will be explored. Show and tell includes AR on the Android, hacking the wiimote, anaglyph 3D, browser based AR, video see through head mounted displays, Google Maps api, and more.

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Posted in DIYDays biz dev data storytelling tech transmedia
By Lance Weiler, June 6th, 2010

How is transmedia production and distribution different from film, tv, video and game distribution? Join Anita Ondine and David Beard as they deliver a practical overview of the process of producing and distributing transmedia experiences. From budgeting and scheduling to designing an integrated workflow to the distribution of transmedia works across a broad range of delivery platforms – “How to Design Transmedia” provides an overview of how to integrate transmedia effectively into your production and distribution process.

More on Seize the Media

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Posted in DIYDays NYC biz dev storytelling transmedia
  • Moving Filmmakers to a Transmedia Business Model
    I’ve been working with two entertainment properties and a media start-up the past couple of months and I wanted to share the business models I developed to explain where we’re heading. Here’s what we already know:  pulling in an audience is tough but pulling in finance is tougher. The Old Days In the “old days” – as shown in Figure… read more
  • ARGFest heads to Atlanta
    I had the opportunity to speak at ARGFest in 2008 and had a wonderful time. It’s a great group of people doing some amazing work in the transmedia space. I was thrilled to hear that ARGFest this year would be getting bigger and better. I had a chance to ask ARGFest Chair Brooke Thompson a few questions about this year’s… read more
  • Transmedia Talk Podcast #1- Dee Cook, Lance Weiler, Haley Moore
    First episode of Culture Hacker's podcast, Transmedia Talk
By Lance Weiler, May 24th, 2010

Michael Margolis of GetStoried gave a presentation on personal branding to a packed room at DIYDays NYC. The following vid captures the presentation – please excuse the camera mic.


Hello, is this microphone on? As an artist or creative, it’s easy to talk about your passions. Sure, everybody has a story to tell. Yet getting others to see, care, and believe in the same things you do is a different story. How can you market your truth in way that’s still relevant and genuine? This session introduces a new ego mindset for social media with brand frameworks that will encourage people to embrace and buying into your work.

For more on Michael:

special thanks to Raffi and his team for documenting the day!

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Posted in DIYDays NYC social media storytelling
  • It Takes a Community
    In a little more than a year and half we’ve held 6 DIY DAYS events (LA-twice, Boston, San Francisco, Philadelphia and New York). All of… read more
  • Poetry Brothel
    Believing that Poets undervalue themselves in the creative marketplace, The Madame, and right-hand man Tennessee Pink, set up the Poetry Brothel in order to confirm… read more
  • DIYDays NYC Brian Newman [vid]
    This week we’ll be rolling out more of the vids from DIYDays NYC. In the following talk Brian Newman (former CEO of Tribecca Film Institute… read more
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