By Lance Weiler, June 14th, 2010

The ubiquitous nature of smart phones and location aware devices means transmedia storytelling can become a local and dynamic experience for the masses. This workshop by Ethan Rublee will serve as a rabbit hole into the technology behind AR and geo-locational platforms. Open source software, some programming gumption, and off the shelf hardware is all that is needed to experiment. Android phone app development will be thoroughly evangelized. Ideas on using local space to connect distant users will be explored. Show and tell includes AR on the Android, hacking the wiimote, anaglyph 3D, browser based AR, video see through head mounted displays, Google Maps api, and more.

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Posted in DIYDays biz dev data storytelling tech transmedia
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By Lance Weiler, June 6th, 2010

How is transmedia production and distribution different from film, tv, video and game distribution? Join Anita Ondine and David Beard as they deliver a practical overview of the process of producing and distributing transmedia experiences. From budgeting and scheduling to designing an integrated workflow to the distribution of transmedia works across a broad range of delivery platforms – “How to Design Transmedia” provides an overview of how to integrate transmedia effectively into your production and distribution process.

More on Seize the Media
@anitaondine
www.seizethemedia.com

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Posted in DIYDays NYC biz dev storytelling transmedia
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By Lance Weiler, April 30th, 2010

Jeff Gomez and his company Starlight Runner Entertainment are leaders in the transmedia space. Jeff was instrumental in helping to establish a transmedia producer credit with the PGA (Producers Guild of America). During his talk at DIYDays NYC he gave a heartfelt presentation about his own background and what lead him to transmedia storytelling.

TRANSMEDIA STORYTELLING: CREATING BLOCKBUSTER WORLDS – JEFF GOMEZ
Growing up in the projects of Manhattan’s Lower East Side, Jeff Gomez dreamed of fantastic realms full of strange creatures, amazing heroes and high adventure. Today, as the President and CEO of Starlight Runner Entertainment, Jeff engages audiences around the world by producing spectacular transmedia storylines for Disney, 20th Century Fox, Hasbro, Microsoft and Coca-Cola. DIY Days invites you to hear Jeff tell his remarkable tale, and learn about a vanguard form of writing, creative development and production that is taking the entertainment and advertising worlds by storm.

For more on Jeff
twitter @Jeff_Gomez
Starlight Runner

Special thanks to Raffi Asdourian and his team for all the help with documenting the event
http://twitter.com/zaffi

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