By lw, November 23rd, 2009

With the advent of new technologies, devices and the emerging real-time aspects of the web, stories can travel and build audiences in new and exciting ways. The confines of a single format are replaced with the ability to move audiences from one experience to another — from one screen or device to another. There has been a lot of hype around the concept of social media but what does it really mean for storytellers? How can you use free tools and services to tell stories, engage an audience and most importantly, extend the life of your project? Lance Weiler (The Last Broadcast, Head Trauma, HiM) walks you through the process of getting up and running, understanding how to staff, how to budget, how to engage an audience and how to set realistic goals whilst determining measurements of success.

site: www.textoflight.com
twitter: @lanceweiler

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By lw, September 10th, 2009

TALK – FROM HERE TO AWESOME: Production has become democratized while digital distribution is quickly becoming commoditized thus fragmenting the marketplace and resulting in little to no revenue. The problems that the independent film industry faces are well documented but where do we go from here? What are the new models of discovery and distribution? How are storytellers going to fund, create, distribute and sustain from their work? ARIN CRUMLEY (Four Eyed Monster, As the Dust Settles) SCOTT MACAULAY (film producer & editor of FILMMAKER MAGAZINE) NOAH HARLAN (film producer & mobile app developer), SCOTT KIRSNER (journalist and author), DON ARGOTT (ROCK SCHOOL)

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Posted in FHTA Philadelphia news vid
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By lw, September 3rd, 2009

PART ONE:

PART TWO:

PANEL – A NEW BREED: A LOOK AT THE CHANGES IN CREATIVE COLLABORATION
There are more ways to collaborate then ever before. From pre-production to production to post to distribution there are a host of exciting new technologies and technics that enable storytellers to create. Join a team of cutting edge creators as they share their process of working with actors, crew, and each other in order to make films that have no creative borders. SABI PICTURES, TOM QUINN, EUGENE MARTIN, ARIN CRUMLEY, HUNTER WEEKS, ZEKE ZELKER, SASKIA WILSON-BROWN, MODERATOR SCOTT MACAULAY

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Posted in Philadelphia news vid
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By lw, August 30th, 2009

ROUNDTABLE – NEW MODELS IN MUSIC
The music industry will never be the same again. The days of record advances and label supported tours are all but gone. Recorded music has lost much of its value due to the ease of sharing digital files. But as the industry struggles to maintain its’ control with the adoption of 360 degree deals which give them a take of licensing, touring, merchandise and music sales – many musicians are foregoing traditional deals and forging direct relationships with their audiences. BRIAN McTEAR (Weathervane), JESSE VON DOOM (CASH Music), LEAH KAUFFMAN (Phrequency) and MARK SCHONEVELD (yvynyl) share their personal insights into new models which promise to have impact beyond the music industry.

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NEW BREED: WEATHERVANE MUSIC – a look at a new model

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Posted in Philadelphia news vid
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