By lw, November 23rd, 2009

With the advent of new technologies, devices and the emerging real-time aspects of the web, stories can travel and build audiences in new and exciting ways. The confines of a single format are replaced with the ability to move audiences from one experience to another — from one screen or device to another. There has been a lot of hype around the concept of social media but what does it really mean for storytellers? How can you use free tools and services to tell stories, engage an audience and most importantly, extend the life of your project? Lance Weiler (The Last Broadcast, Head Trauma, HiM) walks you through the process of getting up and running, understanding how to staff, how to budget, how to engage an audience and how to set realistic goals whilst determining measurements of success.

twitter: @lanceweiler

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Posted in LA vid
By lw, September 10th, 2009

TALK – FROM HERE TO AWESOME: Production has become democratized while digital distribution is quickly becoming commoditized thus fragmenting the marketplace and resulting in little to no revenue. The problems that the independent film industry faces are well documented but where do we go from here? What are the new models of discovery and distribution? How are storytellers going to fund, create, distribute and sustain from their work? ARIN CRUMLEY (Four Eyed Monster, As the Dust Settles) SCOTT MACAULAY (film producer & editor of FILMMAKER MAGAZINE) NOAH HARLAN (film producer & mobile app developer), SCOTT KIRSNER (journalist and author), DON ARGOTT (ROCK SCHOOL)

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Posted in FHTA Philadelphia news vid
  • PULSE – Shelley Jackson’s “Skin”
    In August of 2003, Shelley Jackson began a new project, simply dubbed “Skin”. This project in particular took what we consider to be “literature” to its most abstract. What Jackson calls a “mortal work of art” began with her putting out a open call for volunteers to be a part of this living experiment in literature. She was searching for… read more
  • the first 6 weeks
    The Workbook Project has really taken off over the last 6 weeks – over 20,000 visitors and the mailing list just broke the 300 mark. The weekly podcast, “This Conference Is Being Recorded” has generated a bit of notice in the Blogosphere. We’ve received coverage from DVguru, Cinematech, DIYfilmmaker, Filmmaker, ZoomIN and a slew of others. “This Conference Is Being… read more
  • this conference is being recorded – M dot Strange
    Today’s guest is M dot Strange. His newest DIY HD res animated feature, We Are The Strange, is fresh off a world premiere at the Sundance Film Festival. We Are The Strange is a collision of gaming, Anime and filmmaking that challenges the current convention of narrative. But just as impressive is the way that M dot Strange created… read more
By lw, September 3rd, 2009



There are more ways to collaborate then ever before. From pre-production to production to post to distribution there are a host of exciting new technologies and technics that enable storytellers to create. Join a team of cutting edge creators as they share their process of working with actors, crew, and each other in order to make films that have no creative borders. SABI PICTURES, TOM QUINN, EUGENE MARTIN, ARIN CRUMLEY, HUNTER WEEKS, ZEKE ZELKER, SASKIA WILSON-BROWN, MODERATOR SCOTT MACAULAY

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Posted in Philadelphia news vid
By lw, August 30th, 2009

The music industry will never be the same again. The days of record advances and label supported tours are all but gone. Recorded music has lost much of its value due to the ease of sharing digital files. But as the industry struggles to maintain its’ control with the adoption of 360 degree deals which give them a take of licensing, touring, merchandise and music sales – many musicians are foregoing traditional deals and forging direct relationships with their audiences. BRIAN McTEAR (Weathervane), JESSE VON DOOM (CASH Music), LEAH KAUFFMAN (Phrequency) and MARK SCHONEVELD (yvynyl) share their personal insights into new models which promise to have impact beyond the music industry.

NEW BREED: WEATHERVANE MUSIC – a look at a new model

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Posted in Philadelphia news vid
  • RADAR NYC 7.29.10
    LOOK Before I Die – The Website Inspired by the pending death of the Polaroid camera, K.S. Rivers and Nicole Kenney (RADAR 028 – Before I Die) sought to discover what people value most in their lives. They traveled the world, met hundreds of people, and snapped a Polaroid of them as they answered one simple question: What do you… read more
  • EVENT: The current state of filmmaking – part 1
    For those of you who don’t know FROM HERE TO AWESOME is an extension of the workbook project. In the spirit of bringing an open source philosophy to various parts of the filmmaking process, FHTA is focused on education, discovery and distribution. Over the next few months leading up to the festival’s kick off in Paris on June 3rd, FHTA… read more
  • WorkBook Project Award 2010 Winner
    This past winter we continued a tradition that started with the From Here to Awesome experiment, a “day and date” festival concept that helped 22 films reach theaters, living rooms and viewer’s computers in 2008. The WorkBook Project Discovery and Distribution Award gives a filmmaker an amazing prize consisting of a week long theatrical run in LA with social media,… read more
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