http://workbookproject.com Mon, 05 Jan 2009 19:46:43 +0000 http://backend.userland.com/rss092 en Today we are joined by Scott Kirsner (Inventing the Movies and http://cinematech.blogspot.com) and Woody Benson (partner at Prism VentureWorks). Our discussion covers a number of trends from 2008 and also makes a few predictions for 2009. Subjects covered include CPM vs. engagement, remix culture, media social graphs, length of content, ... http://workbookproject.com/2009/01/tcibr-podcast-the-year-in-tech-and-entertainment/ Zak Forsman reports - I've just released a trailer for HEART OF NOW and wanted to share the things I've learned about this little marketing niche. What I'm doing is taking the lessons of the commercial world and applying them to my indie film work. So these are the conventions, ... http://workbookproject.com/2008/12/new-breed-cutting-an-effective-indie-trailer/ This edition of TCIBR is brought to you by IndieFlix - Today our guest is Justin Ouellette the founder of music discovery siteMuxtape. This past year Muxtape burst onto the scene as a mixtape sharing community that found a large audience quickly and fueled music discovery in the process. But ... http://workbookproject.com/2008/12/tcibr-podcast-justin-ouellette-and-muxtape/ Lisa Salem reports - ENDING THIS YEAR WITH A REMINDER OR A PRIMER - WHICHEVER THIS MAY BE FOR YOU... "The number one threat to a filmmaker nowadays is not piracy, it's obscurity." (Matt Hanson at Power To The Pixel 2007, re-quoting from Tim O'Reilly). I want to end the year by ... http://workbookproject.com/2008/12/pollinate-the-threat-of-obscurity/ The NEW BREED is expanding with a new blog. But wait there's much more. We're pleased to announce that Zak Forsman (IFHY, Heart of Now) will be leading a group of merry DIY filmmakers as they share their experiences from script to screen and beyond. The focus of NEW BREED ... http://workbookproject.com/2008/12/new-breed-expands-with-podcasts-how-tos-and-full-transparency/ This edition of TCIBR is brought to you by IndieFlix - In recent years fans have brought TV shows back from the dead, helped films get made and protested when they felt that the stories and characters they loved where being mistreated. Sharon Ross author of "Beyond the Box: Television ... http://workbookproject.com/2008/12/tcibr-podcast-a-discussion-about-fandom-with-sharon-ross/ Lisa Salem reports - Interesting post over at Chris Anderson’s Long Tail blog about how your project can still be a raging success when only 1 - 0.1% of your audience participate in your content in the way you’ve set out for them to - because the number of people the ... http://workbookproject.com/2008/12/pollinate-participants-vs-passive-users-a-radiohead-case-study/ This edition of TCIBR is brought to you by IndieFlix - This week our guest is producer and Filmmaker Magazine editor Scott Macaulay. Our conversation centers on the fall issue of the magazine which is on newsstands now and also available via a new digital subscription option complete with page ... http://workbookproject.com/2008/12/tcibr-podcast-filmmaker-magazine-fall-issue/ Over 60 interviews and upwards of 40 hours worth of material are now available in our new TCIBR archive. You can either click the track to listen or use the mp3 link to download. The archive was built using opentape a free open source package that enables you to easily ... http://workbookproject.com/2008/12/archive-this-conference-is-being-recorded/ An entertaining look at what it takes to get your work to an audience. "Four Films, Six Dudes and One Van" As the tour hits San Francisco, the boys hit the streets harder than ever in an attempt to pack a full house. They look everywhere for a heart, a ... http://workbookproject.com/2008/11/new-breed-tour-de-fours-episode-4/