By Janine Saunders, November 23rd, 2010

LABS TACKLES REALITY WITH STYLE

WBP Labs just produced “Inside Design,” a three-part reality series about interior design for IKEA and Babelgum. Not to blow our own whistle, but we think it’s pretty swell.

Whether you’re a design professional yourself or you just need some fresh ideas to make your crash pad feel like less crash-pad-like, this series is for you. It features four New York area designers–hand picked from the WorkBook Project and Design Related networks of staggering creative awesomeness–competing against each other to create the ultimate urban living room design. The only catch is they have to work with a modest $5,000 budget and use an item or two from IKEA’S BESTA or KIVIK lines. Sounds like a cinch right? Wait till you see what these guys n’ gals came up with!

The lucky winner gets to keep the finished living room, a new iMac, and an unlimited one-year membership to everyone’s favorite Brooklyn creative space, 3rd Ward (did we mention this comes with a new 3rd Ward bike? It does).

We don’t want to be spoilers by revealing too much about the winning design, so let’s just say it’s super creative, functional, and makes us somehow feel more human when we curl up on the couch. Trust us, you will too when you see this.

So without further glowing praise, here’s Inside Design: The Reality of Living With Style.

http://www.babelgum.com/insidedesign

Ep1: Inside Design

Ep2: Inside Design

Ep3: Inside Design

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