WBPLabs is a division of the WorkBook Project (WBP). Acting as agency meets think-tank meets project producer, WBPLabs utilizes the WBP community by providing the experiences, content and delivery the network strives for, and pulling talent from its pool to make it happen. WBPLabs also has a strong focus on the research, data collection and analysis that surrounds these original projects, monitoring audience reaction in order to further inform highly relevant breakthrough work, and return the information to the community itself.