I think it’s a mistake to apply to a film festival without them soliciting your film. There are creative ways to get on the map of the festival without blindly sending a DVD that an intern watches for ten minutes while they’re checking their facebook page.
I’m not sure we have a strategy, per se — playing at festivals helps us get a better sense for what the film is and how it plays — for instance, with RSO, we felt as if we had made an irreverent comedy, that would play well at festivals. This proved to be incorrect — the movie plays a lot better on a laptop while you’re checking your Facebook page. The new film, Harmony and Me is more of a festival crowd pleaser, there is more of a collective experience to be had, potentially.
Some of the top festivals now are CineVegas, New Directors/New Films, Los Angeles Film Festival (LAFF), and internationally Edinburgh seems to be moving toward being the most relevant film festival in Europe.
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