By wbp labs, April 8th, 2009

What do ‘Most money destroyed for profit’, the ‘Longest shhh’ and ‘Most flaxseed cracker people created in one minute’ have in common? They are all records held on Dan Rollman and Corey Henderson’s Universal Record Database, otherwise known as the ‘definitive site for human achievement’. The founders take us through the thinking behind their project, while

Zoomdoggle’s Jake Bronstein waxes lyrical on the joy of inventing new categories, Emmy award winning writer/director Todd Lamb explains his obsession with fish sandwiches and photographer Emily Wilson breaks a new record live.

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Relevant sites:

www.urdb.org
www.toddlamb.net
www.zoomdoggle.com
www.emilywilsonphotography.com

Credits:

PRODUCER Lance Weiler
DIRECTOR Alex Johnson
DP Tom Quinn
SERIES EDITOR Josh Cramer
EDITOR Jawad Metni
MUSIC Brian McTear & Amy Morrissey
TITLE SEQUENCE Jordan Gray
SEGMENT PRODUCER Nick Olson
POST PRODUCTION House of Trim

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