Ryan Watkins-Hughes, founder of the FCKD Mag project, is a deconstructionist through and through. In this latest project, Ryan is making a social commentary on advertisements by purchasing the flashiest, advert filled magazines and altering the covers as well as the ads inside of the magazine. By adding his artwork to the already printed magazine Ryan is replacing the “junk food for the brain” with his own work. Once he hacks the magazines he then “shopdrops” them back on the shelf, to be picked up by an unsuspecting consumer.

Relevant sites:

shopdropping.net/

Credits:

CREATED by Lance Weiler & Alex Johnson
DIRECTOR Alex Johnson
DP Jeremy Saulnier
EDITOR Jawad Metni
SERIES PRODUCER Josh Cramer
SEGMENT PRODUCER Janine Saunders
TITLE SEQUENCE Jordan Gray
POST PRODUCTION House of Trim
ADDITIONAL MUSIC by:
Small Black “Despicable Dogs” Washed Out RMX
Tall Firs “Hairdo”
MossyRock “I Want to Eat Your Eyes Out”